Devika is a Mass Media and Communication graduate with a major in Advertising and does not enjoy writing about herself in the third person.She usually has multiple tabs open in her mind. Her thoughts could range from the Chernobyl incident to advertisements using the element of nostalgia, Michelle Obama's speech on education from 2009, or a BBC article on dogs starting to look like their owners. And for someone who is only a little scared of numbers, she calculates and makes number patterns whenever and wherever she sees them (the irony).Since her introduction to A-level Business and Psychology at the age of 16, she has delved into countless case studies, exploring the intricacies of what drives people and consumers, and how brands can use this understanding to create meaningful connections with individuals. Devika's approach is elaborate, customer-driven, and fueled by a marketing-centric mindset. Most importantly, she easily sees situations from a perspective outside of her own and is forever a student at heart.On a completely unrelated note, she loves beaches, basketball, video games and music from the 70s.