Devika Singh Email & Phone Number

Mclean, Virginia, United States

Mclean, Va

Mclean, Virginia

-Developed an interactive R Shiny application where users could customize sentiment analysis charts for business monitoring reports.-Analyzed Internal Audit team decks by constructing a natural language processing workflow to detect emerging trends and risks bydepartment and audit.-Devised a plan to further break down silos in Internal Audit to encourage collaboration and form a more cohesive division culture.

Madison, New Jersey

-Tested and edited various models to observe the relationship between copy test scores and TV advertisement ROI and identify major KPIs that impact ad success to help better inform marketing mix spending in the next fiscal year.-Updated and cleaned an advertisement KPI spreadsheet by utilizing IRi and various other tools to aggregate sales, marketing, television, and copy test data to prepare the dataset for statistical analysis and modeling.-Developed a comprehensive market entry strategy for a new skew of Emergen-C, identifying new target markets, distribution channels, and social media campaigns to ensure a successful launch.

Arlington, Va

-Utilized visualization tools in Tableau to transform restaurant clients’ datasets into interactive charts to help them better track their vendors and products expensed over various periods and locations.-Cleaned and organized datasets involving employee data entry errors for internal purposes to improve the startup’s efficiency and accuracy in the future. -Edited restaurant accounting database conversion and packaging errors for different vendor items across restaurants to ensure accurate valuations of products for clients. -Researched companies who provided the integration of accounting software with point-of-sale systems for restaurants to assess the market and competition.

Washington D.C. Metro Area

-Compiled Congress and VIP contact information via database and over phone into spreadsheets to allow for easier communication with Senators, Representatives, and others about our clients’ upcoming events.-Handled correspondence and invites to prominent members of Congress for a variety of client events to confirm RSVPs. -Managed check-in and aided with setup at client events to ensure a friendly and orderly experience for all of the guests and organizers.

Washington D.C. Metro Area

-Constructed prospect profiles for potential foundation donors with environmental and conservation interests to aid in the acquisition of grants for general operating support and various projects.-Copy-edited various project proposals, letters of inquiry, and follow-up reports sent to numerous foundations to ensure clear and professional correspondence.-Gathered information and statistics regarding relevant river and water related rules, regulation, and practices to be utilized in American River's internal communications and their website.-Designed a heat map of Georgia documenting where grant makers donate and what relevant environmental causes they support to better inform American River’s grant acquisition strategy in this region’s basin.

Arlington, Va

-Built the foundation of market research on different aspects of corporate social responsibility and social enterprise to guide decision making in the Bureaus’ upcoming strategic plan for the future.-Authored a white paper analyzing the results and implications of the annual Value of Accreditation survey sent to BBBs nationwide to help them better serve their local accredited businesses moving forward. -Researched companies’ backgrounds and programs regarding corporate social responsibility and obtaining their contact information to contribute to articles in the Better Business Bureau TRUSTED magazine. -Composed articles for and compiling research for the Better Business Bureau’s Weekly Digest email newsletter on market trends and consumer protection. -Organized and condensed data and analytics from the Better Business Bureau blog and podcast websites to write weekly and monthly reports to track the demographics and viability of these projects over time.-Maintained and summarized the weekly BBB in the News feed to demonstrate the reach and presence BBB and its programs have in the media.-Formulated spreadsheets documenting the status of licensing for plumbers and locksmiths across the 50 states and Canada's province to aid in research to guide Google's future projects.

Bridgewater, Nj

-Marketed generic pharmaceuticals over the phone to over 350 pharmacies to expand the company’s clientele and increase overall sales. -Searched for and compiled product, client, pharmacy, and potential partner data to create spreadsheet databases to assist the business development team in market and customer analysis. -Researched classes and brands of medications, pharmaceutical companies, and future forecasting of the pain relief market and writing up reports on the findings.-Participated in group conference calls to discuss and solidify partnerships pertaining to the distribution and sales of various medications.

Master Of Science In Business Analytics

Dual degree program

Bachelor Of Business Administration (B.B.A.), Business Economics And Public Policy/Business Analytics

Activities and Societies: GW Women in Business, Delta Sigma Pi, GW DATA, National Society of Collegiate Scholars

Education record

Activities and Societies: National Honor Society, Key Club, PRISM (Gay Straight Alliance), FRC Robotics Team, Literary Club, Teen Book.