Devi Aishwarya Krishnaraja Email & Phone Number

California, United States

San Francisco, California, Us

San Francisco, California, Us

- Designed and developed an OLS regression framework that discovered whitespace opportunities for the Levis Real Estate team focusing on areas that have the greatest penetration with GenZ & Millennials- Analyzed consumers’ orders to determine the increase/decrease in population sizes across product categories during the pandemic. - Contributed to the enhancement of the Customer Lifetime Value model built-in Python using Neural Networks- Created a Neural Network based email targeting model for the Digital Marketing team as part of the ML Bootcamp to better target consumers based on their predicted probability to open an email

San Francisco, California, Us

Lead Analyst on the digital marketing team working across marketing and omnichannel initiatives including Paid Media, Email, Loyalty & Mobile APP. Directly lead 2 analysts on the team.-Analyze website traffic attribution, device, and conversion trends-Manage marketing channel tracking taxonomy for Levi.com and Dockers.com websites -Develop end-to-end reporting infrastructure to track and analyze performance. -Collaborate with engineering, marketing, and product to develop analytic solutions-Own and perform individual deep dive analyses pertaining to customer acquisition & retention and omnichannel using SQL, Python & R-Perform root cause analyses on key business issues like email conversions being lower than benchmark-Deep dive into large data sets to answer key business questions using SQL, Excel, Tableau and other tools.- Produce repeatable analysis by automating processes in Python/R-Aid in developing the team’s data literacy

San Francisco, California, Us

Individual contributor in the Marketing Analytics team focusing on Demand Generation:-Created and automated dashboards that summarize acquisition, engagement, and retention metrics and identify opportunities to improve performance -Developed key metrics to successfully measure marketing channel effectiveness-Formulated, designed, and evaluated A/B and multivariate experimentation testing. -Developed BI dashboards, analytical frameworks, and detailed reporting models-Collaborated with other analysts, subject matter experts, and decision-makers to develop data-driven policies to improve overall process-Implemented real time monitoring hourly-demand dashboards during Holiday peak-Measured data quality through data validations

Deerfield, Il, Us

Data Analysis & Reporting, Information retrieval, data visualization, System integration solutions, Business systems analysis, Requirements gathering & documentation, Problem solving, Providing Business solution-Created and automated dashboards in Tableau to summarize sales by category, customer segment, region- Identified business scenarios & requirements for reporting and analytics of various business initiatives- Designed data models when onboarding new data sources in our enterprise data warehouse - Delivered business intelligence and data visualization dashboard solutions- Analyzed, cleaned, interpreted, joined and staged data as needed for analysis using Teradata SQL

Bachelor Of Technology - Btech, Information Technology

Bachelor Of Technology (B.Tech.), Information Technology