Devi Mehta Email & Phone Number

Washington, Dc, Us

Architect, process-builder, design thinker, polyglot, generative ideator, business strategist, silo-breaker, facilitator, leads with empathy.

Integrated Advertising Management of bringing together brand and product advertising efforts under an umbrella offering campaign intended to drive performance across various goals from brand building down to product sales. Management and collaboration in building an integrated strategic model to build against a multi layered goal initiative.

Development of an award winning and significantly high profile Brand Activation Idea and Program to celebrate TIAA's 100th Birthday in 2018. Program building management of execution and implementation of a multi faceted advertising, media, and content program via multiple agency, media partner and cross functional marketing groups in a highly matrix-ed organization. Built integrated media program to align with brand awareness and consideration goals.

Management of Branded/Custom Content and Native Advertising development within Integrated media partnerships. Collaborating with internal editorial teams with external media partners and branded content studios in the development of equity brand content within content marketing to support brand communications and advertising efforts.Applying evolving industry learnings on branded content studios to collaborate with and build custom integrated media content - that resonates with targeted media consumers of. Adopting and evolving to educate partners on how to measure the business and brand impact of these advertising + editorial programs.

Integrated brand advertising campaign development for brand awareness and perception building campaigns. Fully integrated campaigns from paid, owned, and earned channels and partner to build optimal customer experiences. Previously, built local and regional test and pilot awareness campaigns that also drive engagement to drive positive business outcomes. And in 2016, rolling out into a national brand re-launch. I've worn multiple hats from communications strategy, campaign and program/project management, and agency management. As an integrated marketer, I'm continuously looking to maximize efficiencies in communications strategy, execution and collaboration to maximize efforts into a strategically built and executed campaign.

New York, Ny, Us

CRM/Digital focused management of agency initiatives such as prospect acquisition/conversion programs and patient retention programs for Simponi brand efforts. Also managed integrated marketing client initiatives in patient education, adherence programs and digital initiatives for XARELTO/Johnson & Johnson.

New York, Ny, Us

Program development of client initiatives in digital media. Management of tactics and programs that include SEO, SEM, product websites microsites, banners, and co-registration programs.

New York, Ny, Us

Account management of Genentech's wet age related macular degeneration treatment - Lucentis. Executed growth and penetration campaigns to build awareness of Wet AMD as well to drive at risk Dry AMD prospects to talk to their doctor about Wet AMD and Lucentis. Worked on brand campaign execution that involved mass, CRM and digital tactics across client regulatory groups and multiple agency partners. Unbranded execution involved the development of marketing materials associated with Local Patient Outreach programs in conjuction with patient advocacy recruitment agencies.

New York, Ny, Us

Account Management of offline in office promotions and patient education (product and unbranded disease awareness) in consumer marketing of J&J Medical Devices (Depuy Spine and Codman NPH) as well as the Novartis/Genentech co-promote of Xolair (omalizumab). Transitioned from Omnicom sister agencies ADDB to DDB with client business for consistency in account management.

Knoxville, Tn, Us

M.S., Advertising And Communications

B.A., International Business And Spanish (Language And World Business Program)