Assistant Director Of Philanthropy And Communications
CurrentThe Adirondack Folk School is a non-profit organization dedicated to celebrating and preserving the cultural heritage of the Adirondacks and promoting creativity and self-reliance by teaching the arts, crafts and traditions that define our legendary region. At AFS, I proudly handle all things communications - social media, email marketing, direct mail marketing, print and digital advertising, and so much more. As a one woman marketing team, I manage the copy, design, and placement of… Show more The Adirondack Folk School is a non-profit organization dedicated to celebrating and preserving the cultural heritage of the Adirondacks and promoting creativity and self-reliance by teaching the arts, crafts and traditions that define our legendary region. At AFS, I proudly handle all things communications - social media, email marketing, direct mail marketing, print and digital advertising, and so much more. As a one woman marketing team, I manage the copy, design, and placement of everything that goes out. I also manage the membership program and fundraising endeavors such as our Annual Appeal and researching/pursuing grant opportunities from both private and public foundations. I am the brain behind the creative campaigns that increase our class enrollment, memberships, and brand awareness. In just 6 months, I increased monthly Facebook reach from 6.8k to 20.2k, and have enhanced the overall look of our monthly newsletter, maintaining an average open rate of 45%. I started a TikTok account to reach a broader, younger audience and our first video received nearly 1,000 views overnight. I also sit on a handful of committees, each pursuing a different mission, including our communications committee, our events committee, and our capital campaign committee. Show less