Lead the development of all Apex Legends global player marketing activations, including planning, execution, and measurement, ensuring all executions deliver against business and brand goals. Partner with key stakeholders to align on strategic insights and optimizations that help inform all go-to-market campaigns, with a focus on driving awareness and engagement. Oversee cross-functional and partner collaboration to ensure consistent and timely executions across all channels that deliver on campaign goals and strategies. Manage the global marketing budget for Apex Legends, ensuring strategic campaign priorities are supported while optimizing investments throughout the year according to campaign and channel performance.

Developed global integrated brand communication strategies for Titanfall and Titanfall 2 driving execution of narrative-driven, multi-channel marketing tactics.

Key partner in the marketing and communications campaigns for Battlefield 3 and Battlefield 4, helping drive double-digit sales and engagement growth with each release to establish the Battlefield series as a billion-dollar franchise for EA.Worked closely with Community Engagement and Channel Strategy teams on all social media campaigns including content and copy development, performance measurement, and optimization. Collaborated with global cross-functional teams to create regional marketing and communication strategies and tactics designed to deliver narrative pull through across all channels.

Managed global public relations for EA’s Partners portfolio, a division of EA dedicated to bringing games from independent developers to market.Built strong relationships with external developers including Epic Games, Valve, and Harmonix, driving all aspects of the PR campaign including messaging development, earned media management, and execution of press events.