Devin Collins Email & Phone Number

Burbank, Ca, Us

Walt Disney Studios | Burbank, California 2017 to PresentVICE PRESIDENT, MEDIA (2021 to Present)Leverage forward-thinking approach to drive paid media strategy for Disney Live Action, Lucasfilm, and Marvel Studio/Animation streaming titles and theatrical releases. Manage media agency and budgets of up to $50M, allocating resources to achieve media buys across broadcast, cable, digital, radio, and out-of-home platforms. Partner with internal marketing teams to develop strategies and measure performance. Present media concepts to esteemed filmmakers, producers, and studio heads. Lead, coach, and support 3 direct reports.- Directed media strategy as Media Lead for theatrical release of Doctor Strange in the Multiverse of Madness, which generated $187M in opening weekend (#3 in global box office rankings in 2022). Led all aspects of media campaign, including aligning agency and internal teams to enable successful release.- Defined and executed media strategy for The Little Mermaid Live Action campaign, ranking among top 10 films worldwide in 2023. - Established and maintained strategic relationships with key partners to help shape first-to-market ideas and support large-scale campaigns.

Burbank, Ca, Us

DIRECTOR, MEDIA (2020 to 2021)Promoted to oversee development of cohesive go-to-market strategies for major campaigns. Ensured cross-campaign alignment and consistency across all live media for streaming titles and theatrical releases. Partnered with audience and analytics/measurement teams to coordinate media planning functions, as well as to ideate and execute test-and-learn initiatives around full-funnel media for streaming titles and theatrical releases. - Played pivotal role in releasing 2 major projects for Disney+: Hamilton and Black Is King (musical film co-written, produced, and directed by Beyoncé). Structured Hamilton’s media strategy within 1 month, with its success paving the way for Black Is King visual album.

Burbank, Ca, Us

MANAGER, MEDIA – DISNEY+ (2019 to 2020)Designated to create consumer-focused media strategies to develop comprehensive campaigns for Disney Animation, Disney Live Action, Disney-Pixar, Lucasfilm, and Marvel Studios titles, focusing on marketing streaming content on Disney+. Achieved media buys across broadcast, cable, digital, multicultural, radio, and out-of-home platforms. - Helped launch Disney+, managing $100M+ budget while orchestrating up to 8 creative rotation meetings for each title, including Disney Brand and Disney Bundle campaigns. Mobilized team members to support launch while implementing streamlined processes to better track budgets, manage inventory, and create filmmaker decks.- Developed media strategies for every media campaign associated with Disney+ from 2019 to 2020, totaling 50+.- Created multichannel marketing initiatives and seamlessly integrated traditional and digital platforms and custom programs to increase brand visibility, audience engagement, and customer acquisition.

Burbank, Ca, Us

MANAGER, MEDIA – HOME ENTERTAINMENT (2017 to 2019)- Crafted marketing strategies to reignite interest in re-releases of Disney classics, such as Beauty and the Beast and The Lion King.- Managed media strategy for 2 of top 5 physical and digital home entertainment releases in 2018 (Black Panther and Coco).

El Segundo, Ca, Us

PK4 Media | El Segundo, California 2016 to 2017SENIOR ACCOUNT EXECUTIVEHired to sell programmatic and custom programs and develop media campaigns. Worked with client and agency partners to create opportunities for high-profile clients, such as Bravo, Honda, and KitchenAid.- Booked circa $1M in revenue from new clients and agencies across all verticals in less than 1 year.- Championed launch of new KitchenAid Mini Mixer, partnering with various publishers to develop unique media campaign and position mixer as modern kitchen essential. Engaged fashion and pop-culture publishers to add distinct touch.- Sourced and pitched new business for display media, connected TV, digital, audio, custom content, and social media.

Seattle, Wa, Us

Sourcing, Pitching, and Capturing Circa $250K In New Business Revenue Within 7 Months.

Burbank, Ca, Us

Walt Disney Company | Burbank, California 2011 to 2015SENIOR MANAGER, DIGITAL AD SALES & OPERATIONS – MARVEL STUDIOS (2014 to 2015)- Played pivotal role in generating Millions in annual revenues by crafting and managing media campaigns for renowned clients, including Lexus, Samsung, and Dr. Pepper, on Marvel.com and MarvelKids.com. Additionally created pioneering media sponsorships for Comic-Con, Integrated Native Editorials, and Social Sweepstakes.- Managed all media campaigns on Marvel.com. Partnered with editorial team to develop programs positioning Dr. Pepper as superhero, culminating in groundbreaking first-to-market Cosplay contest.

Burbank, Ca, Us

MANAGER, DIGITAL AD SALES & OPERATIONS – MARVEL STUDIOS (2013 to 2014)- Fueled 200% YOY growth by leading all aspects of ad sales process and providing daily support to digital ad sales director and studio global partnership team by developing digital media plans and marketing collateral.- Developed custom programs, such as Livestream sponsorships on Marvel.com and editor placements in newsletters, with Lexus as inaugural livestream sponsor.

Burbank, Ca, Us

Responsible for developing and executing strategic proposals for Disney Entertainment and Disney Family - Served as internal project manager for media plans that require custom executions.- Served as point of contact between sales, marketing, promotions department and other internal groups to ensure cross-platform media plans are combined and sent to the client as a cohesive sales opportunity

El Segundo, California, Us

• Held responsible for strategic recommendations for client proposals and RFPs to drive revenue for Latimes.com and KTLA.com • Held accountable for fulfilling RFP request for the following categories National Auto, National Retail, Local Retail and Travel

El Segundo, California, Us

• Managed 100+ display advertising accounts for clients such as, Cedars Sinai Medical Center, University of Southern California, University California Los Angeles, and New York Film Academy including, but not limited to their campaigns creative, delivery, and billing, which generated $3.6 million in revenue in 2008/2009. •Collaborated with the sales team and upper management efficiently track and optimize 100+ sales campaigns daily.

El Segundo, California, Us

• Assisted national account executive with detailed records and billing information for the national travel desk, which generated $7 million in revenue in 2007. • Developed and executed strategic marketing campaigns for upscale travel clients such as, Pleasant Holiday, Mexico Tourism Board, and Austrian Tourism Board.