Devin Cook Email & Phone Number

Freeport, Fl, Us

Tampa/St. Petersburg, Florida Area

• Developed and simultaneously managed multiple customer loyalty program design plans (e.g., identifying milestone schedules, project resources, status updates) to a geographically disperse Consulting Team • Created a streamlined process and management tools (e.g., timelines, milestones, templates) used by senior management and Consulting Teams to design and develop customer loyalty programs • Created and maintained an Emotional Loyalty Scoring project plan that provides the Research and Consulting Teams with information critical to the development of effective customer loyalty programs • Frequently developed comprehensive presentations in collaboration with consulting engagement leads to support the information requirements of internal senior management and client representatives• Conducted competitive research, analysis, and scoring of brands focusing on customer experience• Assisted the Customer Engagement Director with persona and journey mapping exercises with clients• Project managed a large, complex, healthcare membership program, thereby providing me with invaluable experience working with physicians and medical staff

Roanoke, Virginia Area

• Managed the field activation process for “5X Daily Delivery” to include establishing templates, roadmaps, playbooks and governance documents for the program • Partnered with Member Engagement Team to create training programs for field teams• Assisted with building and implementing the “Investment @ Work” performance measurement process to ensure stores achieved sales target goals• Managed operational programs intended to increase market share and support low-performing stores

Roanoke, Virginia Area

• Created and implemented a Vendor Funding Process for all promotional-related, vendor-funded efforts • Streamlined and managed all creative agency marketing processes • Developed, updated and communicated strategic and operational marketing plans bi-monthly • Created integrated marketing planning calendars for senior leadership and the Merchandising Teams• Maintained the yearly master Marketing Planning Calendar, providing clarity on each month’s strategic platform, theme, key categories and milestones

Roanoke, Virginia Area

• Delivered and managed project plans for high-visibility, strategic jobs; created schedules and assisted production managers on resource allocation• Facilitated kick-off meetings for all jobs to ensure project details such as budget, timing, content, funding, roles and responsibilities were properly established• Introduced the Creative Active Project list — a “one-stop-shop” for project deadlines and actions to be utilized by cross-functional teams • Maintained product themes and a consistent brand image across all promotions marketing vehicles • Assisted with building a bi-monthly, promotional marketing plan • Measured key performance metrics and made adjustments to marketing plans based on results

Orlando, Florida Area

• Created electronic marketing campaigns and launched new resort marketing strategies• Captured $1.1M in incremental timeshare sales in two years at a 30% close-rate by conceiving, creating, and launching an effective centralized trial ownership program • Launched and managed the Encore Program, a trial ownership package program• Oversaw the recruiting and hiring of team members, program process, tools, contract templates and customer service for the Encore Program• Developed budget forecasts and monitored budget execution• Managed customer records and package program maintenance and sales• Developed and executed training programs for sales associates and phone operators• Provided analysis on daily phone/email sales, program package sales and tour results

Orlando, Florida Area

• Assisted in the development and launch of the Tour Scheduling Process. • Created and launched a joint marketing campaign with US Airways called the “Earn More Miles Email Partner Campaign” to a segmented audience of 1.5 million US Airways members. • Created and launched a joint marketing campaign with Marriott International called the “Marriott.com E-Newsletter Campaign” to a segmented audience of 3.5 million. • Led the development and execution of a new vacation trial ownership program with 11 Marriott Vacation Club resorts which allowed customers to experience Marriott products. • Pioneered a “New Business Model” resulting in improved customer service and increased profitability.

Orlando, Florida Area

• Served as the principal management assistant to the Vice President of Sales. • Instrumental in developing high-impact presentations. • Assisted in the collection and dissemination of key performance metrics and management reports. • Provided recommendations for process improvements within Central Sales Distribution.

Lake Mary, Fl

• Designed a standard media information kit. • Assisted the Director of Marketing in developing the company Strategic Marketing Plan. • Developed a product tutorial for customers.

Reston, Va

• Promoted all company newspaper products to local businesses and large companies in Northern Virginia via telephone and face- to- face structured presentations.• Assisted in managing 7 Advertising Sales Professionals responsible for ad sales in 12 community newspapers.• Developed ad sales, bookings, the creative design and layout of the “Weekender” editions in all community newspapers.Responsibilities included: assisting with budget formulation and monitored budget execution; conducted extensive customer service functions; prepared documents for daily huddles and assisted Sales Professionals with ad design and deadlines; reported cost and volume statistics to senior management; and prepared the creative ad design for automotive, real estate and retail businesses