Devin Fraterrigo Email & Phone Number

New York, United States

Salt Lake City, UT, US

- Develop and oversee a multi-channel digital media strategy that drives brand awareness, lead-generation and new customer acquisition- Collaborate with external partners on the design, execution and measurement of campaign experiments, and oversee the rollout of successful experiments across the account- Designed and executed an account restructure to.

Salt Lake City, UT, US

- Transitioned all paid search efforts from an agency to in-house management- Researched, tested and onboarded services to aid in account management, including bid management programs, call tracking vendors and competitive analysis tools- Managed paid search campaigns, including keyword development, negative keyword management, ad creation and testing.

Buffalo, NY, US

- Develop a paid media plan that utilizes a mix of search, social and/or display advertising that will drive the best results within a client’s budget - Manage paid ads for a variety of B2B clients with yearly budgets up to $250,000- Continually analyze account performance and make necessary optimizations to ensure client goals are met- Present in-depth.

New York, NY, US

• Designed new account structure that lead to a 32% increase in department wide pacing
• Research and test industry trends, implementing new strategies based on findings
• Test new management software and assist in integrating into current product set
• Train external departments on processes and strategies so they can effectively communicate to our partners

• Manage master tracking spreadsheet of campaigns and ensure Strategist duties are being met
• Resolve problems, ranging from coding issues on landing pages and proxy sites, to campaign performance enhancement ideas
• Research effective keywords, calls to action and landing pages for businesses across several industry categories
• Utilize my research to build effective Pay Per Click campaigns and landing pages for SMB, e-commerce, and SAAS clients
• Managed Pay Per Click campaigns for a variety of clients with monthly budgets ranging from $500 - $10,000

• Conceptualized paid search campaigns for a variety of clients including e-commerce, software as a solution (SAAS) and small business
• Helped increase conversions at lowest cost by creating ad copy, in-depth keyword research and landing page analysis
• Optimized campaigns by completing extensive competitor research
• Coordinated media plan with a $5,000 budget, that included advertisements on TV and blogger websites

Designed and built 10'x10' booth at Buffalo Home & Garden Show tradeshow eventCommunicated with potential customers and clients about why buying and/or donating to ReUse would benefit themCreated and executed marketing plan for annual Earth Day eventPrepared and organized yard for Earth Day event to fit two organizations and sorted recyclables

Operated front end cash operationsAssisted managers in answering customer service questions and recommending products to fit customer's specific needsImproved communication skills by working with managers and coworkers to maintain store organization and customer safetyMaintained shelf inventory and overall store appearance