I am a Vice President of E-Commerce & Merchandising at Jack Carr USA, Jack Carr is a New York Times best selling author and the writer of the series the Terminal List. I have over 16 years of experience in the outdoor industry and action sports, and a proven track record of driving sales, retention, and engagement across all channels. My core competencies include strategic planning and execution, product development and merchandising, e-commerce and retail operations, P&L management, and team and culture building. I am passionate about creating and implementing innovative initiatives, challenging the status quo, and developing teams and cultures that thrive on excellence and community. In my current role, I oversee the online and offline customer journey, ensuring a seamless and consistent brand experience. I also run my own retail consulting business, where I leverage my expertise and network to help clients with store design, strategy, channel integration, and organizational development. I am a cross-functional leader who bridges the gap between marketing, sales, and supply chain, and a working mom who balances family and career with enthusiasm and resilience.