Devin Hedberg Email & Phone Number

Minnetonka, MN, US

• In a company that is only 35 people long, each person wears a multitude of hats and is consistently driven to create new workstreams that alleviate the pain points and accentuate the talents of our people. Currently.
• Consult with internal teams on creating efficiencies in workflows and consolidation of roles/responsibilities
• Generate and present effective narratives surrounding proper media strategies, rooted in defined KPIs and client preferences
• Provide full media mix recommendations, derived from a combination of 1st and 3rd Party Data, specific demographic targets as well as geographic considerations of each client
• Perform ROI analysis and real-time optimization of results
• Curate a database of 15,000+ vendors, while maintaining its overall integrity

Sussex, Wisconsin, US

• Oversaw, Trained, and Mentored: Consumer Insights, Business Insights & Market Analysis teams, consisting of 20 total members. Influenced direction of client’s media plans and weekly cadences, utilizing internal.
• Provided direction to clients on the most impactful ways to target existing and new customers via Omni-Channel campaigns, by recommending improvements based on measuring the success and failures of previous campaigns.
• Built/maintained yearly research and data budget, as well as negotiated contracts for approximately $450K worth of licenses and software
• Onboarded 16 new clients while only losing 2 to a competitor over a 4-year period, which resulted in a topline increase of 95% and a bottom-line growth of 80% over that same timeframe
• Instrumental in the preparation and delivery of all new business presentations as well as maintaining + expanding current client relationships through day-to-day contact and quarterly business reviews
• Project Manager of the workflow and deadlines and point of contact for all 25 of our clients, across multiple verticals (grocery, home improvement, dollar store, etc), which represented $8.6MM in bottom-line revenue.

Bloomington, Minnesota, US

• Led the strategic approach to local geo-planning for retail and direct response-related FSI and ROP events, by providing recommendations on local market targeting channels and distribution options. Significant amount.
• Improved target efficiency of Wal-Mart Core Program by 12% for 2013
• Developed zip code benchmarks and process improvements to reduce Analysis time by 20%
• Created Index to shift clients dollars towards products that maximized ROI, which will result in a 7% increase in savings for Novus over 2013
• Overhauled Sam’s Club’s FSI approach, using a “9 Bucket” plan, shifting dollars from over performing stores towards underperforming, which netted a national Sales increase of 2% and membership growth of 5%
• Built test strategy for Comcast that netted a reduction of Cost per Call by 10%

Richfield, Minnesota, US

• Provided needs analysis for newspaper support of all existing stores and new store openings using geographical information, demographics, sales data, and penetration rates in conjunction with the constant collaboration.
• Represented Best Buy at 9 Industry-related (Newspaper) conferences
• Orchestrated the transition of $9MM out of the Insert Budget by developing a detailed and multi-layered analytical process in the Summer of 2010
• Responsible for data integrity of 850 newspapers in 190 markets throughout the United States
• Implemented a net savings to the Insert Budget of $579,000 in the last 6 months of FY12
• Manage the process for 150 yearly field requests and issues related to newspaper insert distribution

Richfield, Minnesota, US

Richfield, Minnesota, US

Project manager and Single Point of Contact for the weekly insert print and freight programs. Compiled and distributed weekly reports used for grading vendor performance

Richfield, Minnesota, US