Devin Hedberg Email & Phone Number

Minnetonka, Mn, Us

In a company that is only 35 people long, each person wears a multitude of hats and is consistently driven to create new workstreams that alleviate the pain points and accentuate the talents of our people. Currently oversee a team of 6 execution, efficiency, and media strategy experts, conducting all research, analytics, and data collection for clients who are predominantly but not limited to, the healthcare and Senior Living sectors• Consult with internal teams on creating efficiencies in workflows and consolidation of roles/responsibilities• Generate and present effective narratives surrounding proper media strategies, rooted in defined KPIs and client preferences • Provide full media mix recommendations, derived from a combination of 1st and 3rd Party Data, specific demographic targets as well as geographic considerations of each client• Perform ROI analysis and real-time optimization of results• Curate a database of 15,000+ vendors, while maintaining its overall integrity • Guide direction of and participate in new business pitches, via exhaustive client-specific and data-centric research• Disseminate media plan data for our entire roster of clients and their associated vendors• Cultivate relationships with key clients to expand partnerships by initiating projects that solve pain points• Maintain Research Team P&L

Sussex, Wisconsin, Us

Oversaw, Trained, and Mentored: Consumer Insights, Business Insights & Market Analysis teams, consisting of 20 total members. Influenced direction of client’s media plans and weekly cadences, utilizing internal insights, 1st party (sales, transactions, loyalty card, coupon redemptions), 3rd party data (Nielsen/Claritas, Experian, Scarborough, ESRI, PRIZM), and proprietary industry research to create cohesive offline and online footprints• Provided direction to clients on the most impactful ways to target existing and new customers via Omni-Channel campaigns, by recommending improvements based on measuring the success and failures of previous campaigns, as well as the client’s specific needs for each individual event • Built/maintained yearly research and data budget, as well as negotiated contracts for approximately $450K worth of licenses and software• Onboarded 16 new clients while only losing 2 to a competitor over a 4-year period, which resulted in a topline increase of 95% and a bottom-line growth of 80% over that same timeframe• Instrumental in the preparation and delivery of all new business presentations as well as maintaining + expanding current client relationships through day-to-day contact and quarterly business reviews• Project Manager of the workflow and deadlines and point of contact for all 25 of our clients, across multiple verticals (grocery, home improvement, dollar store, etc), which represented $8.6MM in bottom-line revenue for Quad• Nurtured the creation of methodologies for trade area footprints based on 1st and 3rd party data• Directed the expansion of report automation development and process improvement across the organization

Bloomington, Minnesota, Us

Led the strategic approach to local geo-planning for retail and direct response-related FSI and ROP events, by providing recommendations on local market targeting channels and distribution options. Significant amount of time spent on budgeting, developing differing/progressive approaches to improving efficiency, targeting accuracy, ROI, speed to market, and evolving all of the necessary tools • Improved target efficiency of Wal-Mart Core Program by 12% for 2013• Developed zip code benchmarks and process improvements to reduce Analysis time by 20% • Created Index to shift clients dollars towards products that maximized ROI, which will result in a 7% increase in savings for Novus over 2013• Overhauled Sam’s Club’s FSI approach, using a “9 Bucket” plan, shifting dollars from over performing stores towards underperforming, which netted a national Sales increase of 2% and membership growth of 5%• Built test strategy for Comcast that netted a reduction of Cost per Call by 10%

Richfield, Minnesota, Us

Provided needs analysis for newspaper support of all existing stores and new store openings using geographical information, demographics, sales data, and penetration rates in conjunction with the constant collaboration of key internal and external partners (Media Buying, Marketing, Market Analysis/Real Estate, Retail and Newspapers). Ensured Best Buy was providing sound solutions and reached key customers through the FSI, directly impacting store sales and traffic • Represented Best Buy at 9 Industry-related (Newspaper) conferences• Orchestrated the transition of $9MM out of the Insert Budget by developing a detailed and multi-layered analytical process in the Summer of 2010• Responsible for data integrity of 850 newspapers in 190 markets throughout the United States • Implemented a net savings to the Insert Budget of $579,000 in the last 6 months of FY12• Manage the process for 150 yearly field requests and issues related to newspaper insert distribution• Maintained budget integrity by forecasting accurate cost estimates and safeguarding the ensuing costs for all insert campaigns from 2009 - 2012

Richfield, Minnesota, Us

Richfield, Minnesota, Us

Project manager and Single Point of Contact for the weekly insert print and freight programs. Compiled and distributed weekly reports used for grading vendor performance

Richfield, Minnesota, Us