The key responsibilities of this role included the following:- Support writing and sharing of news and information to partners and media outlets, monitor resulting publicity using reporting tools- Help with internal communications and public programming promotions including a weekly events email and a monthly college update- Perform a variety of project management responsibilities to ensure the execution of strategies, including assisting with the intake of requests and maintaining schedules for projects using a project management system- Work collaboratively and creatively to support projects using a broad range of tools, responsibilities may include:--Develop social media content and help monitor and encourage engagement-- Facilitate website content based on strategic messaging and search engineoptimization best practices-- Help with content and design updates to presentations and promotional materials- Maintain multimedia assets on a new enterprise digital asset management tool- Help with list management, analytics, benchmarking research, and other tasks to ensurestrategies and decisions are data-informed; assist with process improvement, monitoring, and documentation

I work with local companies to improve and maintain their digital marketing presence through the creation of websites and social media channels. • Create and update websites for CLI Concrete Leveling, The Library and Pediatrac, West Michigan Ballers • Advise on proper digital marketing tactics • Photograph locations for the use of marketing materialsAs a contracted web designer through Chatterkick, I redesigned the June E Nylen Cancer Center website to provide more modern and user-friendly navigation.

• Creating, managing, and updating company websites.• Managing content creation, copyrighting, and scheduling MAD’s social media, including Instagram, Facebook, Linkedin, Youtube, and Tik Tok.• Started company blog to share completed projects, company news, and resource guides.• Managing and driving MAD’s social media strategies through content creation, photo & video editing and planning through CMS systems like Hootsuite.• Creation and managing of monthly email marketing sends to segmented audiences through Mailchimp.• Project lead on the creation and continued marketing for the company’s e-commerce shop, Wall Played. A wall art sign shop focused on selling handmade light-up signs, made in-house, to consumers throughEtsy and Shopify. I have been responsible for the overall marketing plan, website development, and assisting with design creation.• Routinely check SEO and analytics tracking. Additionally, within my role, I assist with graphic design work.

Worked as a Brand Marketing Specialist at Vail Resorts for Mt. Brighton my duties included marketing, social media, event execution, and web content management.My primary responsibilities included:• Managing and developing the resort websitesby creating and posting brand-aligned seasonal, promotional, and operational content. Additionally, I was able to manage the transition of both websites onto new platforms.• Integrating Hidden Valley Ski Resort into the Vail portfolio by managing Hidden Valley social media strategies, website, and email marketing.• Managing and driving Mt. Brighton social media strategies through content creation, photo & video editing, and planning through CMS systems like SproutSocial.• Executing events, activations, and signature experiences at the resort and in the community.• Email marketing to segmented audiences through MyEmma.• Assisting in the re-branding work of Mt. Brighton to target the best guest by interviewing guests and creating a brand guideline for Mt. Brighton to follow.

I worked within the marketing department at Finlandia University. My primary duties included marketing, social media and web content management. Within those duties I was responsible for: • University website management and design. Creating, producing and publishing content to finlandia.edu. This can range from article writing, webpage edits and/or implementing new templates into the live Wordpess site. • Video production. Using in-house camera equipment I interview, capture and produce content highlighting students, faculty and alumni experiences. I use the adobe suite to edit and publish videos and promote the content via social media after it is uploaded. • Writing content for press releases and print materials, including feature stories. • Weekly and monthly email marketing to segmented audiences via Mailchimp. • Creating and capturing social content for Finlandia’s social media channels, including videos, photos and interactive polls to promote the university. • Photographing the university, events and experiences that take place year around and then use Lightroom to edit photos.

As a building supervisor I worked closely with facility management and the recreation supervisor. My primary responsibilities included:• Managing the operations and personnel of the building• Assisting the front desk staff with customer inquires and check-ins• Routinely checking pool chemicals• Past experience as a camp counselor, soccer referee, softball supervisor and new staff trainer.

Worked as a game day operations/media intern in season and marketing intern off season. My primary responsibilities include:• Live tweeting games and writing match recaps.• Collecting stats during games• Creating Online player profiles for the 2018 season via squarespace.• Coordinating the venue set-up, tear-down and logistics throughout the season.

I worked in conjunction with the marketing department within USA Hockey. My main responsibilities included:• In game stat tracking, highlight video package creation, write game recaps, and fan experience• Write the weekly media guide, update game line charts and organize photos• Creating and producing public relations, social media, graphic design and photography content for the team and arena.• Media liaison for the Czech Republic during the 5 Nations Tournament, where I served to facilitate the needs of the team, prepare line charts maintained social media channels, and organized videos and photos of the team.

Worked in the marketing department where I worked under the direction of the Director of Marketing, Graphic designer and social media coordinator.• Collaborated with a dedicated team to develop and execute professional marketing materials for the practitioners and doctors of IHA• Digital media development, social media postings and survey analysis.• Directing the IHA Milan 5K run. This included logo design, sponsorships, route mapping and race dayorganization and execution.

As a sales associate I interacted with customers to inform and help them find and or discover items in the store. I took inventory, made sales and worked the cash register.