Devin Bruton Email & Phone Number

York, Pa, Us

Boca Raton, Fl, Us

Responsible for conceptualization, assessment, and operationalization of all new business development initiatives, including partnerships and new service lines. Drove new program development through collaboration with clinical leaders focused on quality of care. Enhanced the patient experience through operational leadership and support of the Cancer Fighters patient loyalty program. Directed all marketing, internal/external communication, physician relations and employer relations initiatives and team members. Partnered with the CEO to engage other clinical providers in a mutually beneficial, quality focused and cost-effective operation. Key Accomplishments:• Drove patient volume growth of 60% over prior year, during COVID, through strategic partnerships with employers, payers, and community outreach.• Established new patient facing programs to increase services, including a Bloodless Medicine program (projected to exceed $1M net within first year).• Structured a shared-care model to expand services into rural markets in support of local providers in need of a tertiary oncology partner.• Transformed patient origin from 55% less than 100 miles to a 71% less than 100 miles in a response to COVID travel restrictions.• Formed a leadership development committee focused on training leaders to establish new service offerings resulting in growth in Stem Cell, Women’s Services and Urology resulting in a financial growth of $4M in patient revenue.• Oversight of Physician Relations Team; expanded outreach footprint by an additional 8 markets; led the home bound COVID outreach initiative to remain in contact with referring physicians during the restricted access period.• Managed data analytics for market and patient statistics; utilized data to drive service line growth.• Presented quarterly to Board and Corporate Executive Team regarding business plan initiatives.• Guided marketing/communications messaging and initiatives.

Established a start-up company focused to assist small businesses in growth strategies. Crafted development plans to enhance clients’ current sales strategy. Created marketing materials and campaigns to drive customer volume. Analyzed current customer loyalty programs and developed alternative suggestions.

Philadelphia , Pa, Us

Conducted in-depth market analysis to establish and mature business plans, identify new business opportunities, examine competitors and potential strategic partnerships. Managed operations for various clinical service lines and non-clinical programs including Critical Care Transport, Regional Fetal Evaluation Center, Volunteers, Simulation and Continuing Medical Education, among others. Utilized a collaborative business planning process, inclusive of clinical leaders, physicians, and various support team stakeholders, to drive new business and set volume targets. Constructed and coached marketing, business development, and physician sales teams to evaluate reports and relevant market information to inform sales and marketing targets. Reported plan outcomes to Executive Leadership and Board. Key Accomplishments:• Negotiated service contracts expanding services regionally resulting in 4% growth of tertiary and quaternary patients.• Cultivated strategic relationships obtaining 5% referral increase and contributing greater than $13M in EBITDA.• Completed practice, market, and asset evaluations to determine movement of merger and/or acquisition of pediatric physician practices.• Generated $200K unbudgeted net revenue increase over a 6-month period through operational process improvement and revenue generating strategies.• Expanded referral base 13% by development of a physician sales dashboard using Crimson, Salesforce and internal data to drive understanding of leakage, referral patterns and market demands. • Co-led Physician Practice Plan Turnaround Project attaining positive margin in 4 months after a 4-year negative return.

Curated business development strategies for in-patient and out-patient programs, directing sales team operations in accordance with territory assignments. Maintained clear channels of communication with C-level executives, physicians, and community partners to drive expansion and growth of clinical care services. Directed the Pediatric/NICU Critical Care Transport Team.Key Accomplishments:• Orchestrated the development of a Neonatal Care Network within the region. Results of this strategic partnership enhancement strategy was a referral stream of patients driving more than $20M in patient revenues.• Identified and supported acquisition of 5 pediatric urgent care centers; opening new revenue streams and expanding service footprint.• Averaged 5% annual growth over four years through effective leadership of physician sales team. • Achieved 3% Level IV NICU volume growth, five years, through the implementation of a Fetal Evaluation Program. • Led the acquisition of five Pediatric Urgent Care Centers across target markets, increasing access and volume. • Appointed member of Baldridge Award Development Team and high reliability review team.

Spearheaded business development operations for outpatient radiology programs.Key Accomplishments:• Implemented innovative outreach strategies that effectively drove revenue growth to exceed budget consistently for eight quarters.• Increased repeat referrals by 23% by overhauling existing referral processes. • Innovated customer service programs and initiatives to improve employee engagement across all departments.• Designed and produced collateral materials to improve referrals for less utilized programs.

Miami, Fl, Us

Mba, Business

Bachelor'S Of Science, Psychology