Created consumer profiles for Coaches, Players, and Gym rats to help them understand how to market football equipment to them.Created diagrams on how to generate different social media marketing tactics to attract the target consumers on all levels of media, social media, paid ads, and brochure and retreat meetings and forums.Created marketing Plans based on consumers' profiles to understand how to integrate the marketing tactics into the perspective audience.Helped create and generate Events and activation start-up process

Worked with a team to help Portland Gear create a Go-to-Market strategy for a new business category with 2 footwear styles, that they wanted to expand into a 2 million dollar category Created campaign tactics for Portland gear to utilize on how to establish their name in the new footwear category with short and longterm tactics.Identified key partnerships with local and national influencers, businesses for them to partner with that fit who the brand is.Generated ideas on creating consumer engagement for the products for through activation events thorough social platform, partnering with events unique to Portland.

Learned and reinforced he language that is actively used in the industry.Worked with a team to bring a product to market and working through the same 18 month system that the industry follows.Created a Go-to-Market Strategy for a durable cross-trainer that focused on providingadditional support and stability. Interacted with consumers to understand their needs when it comes to workout attire andreasoning for choosing lifestyle footwear when it comes to working out.Set up and leading team meetings for our group to set deadlines, and start task for ourprojects and shoe creation process.Lead the team in devising marketing strategies tailored to our brand identity whileprioritizing consumer-centric approaches to effectively reach our target market.Collaboratively created brand elements to create a story for our product and finding ways toconnect with the consumer to create an inclusive feel when it comes to creating a story forour brand.

Sales associate at Footlocker in Eugene, where during my second quarter sold over $60k worth of apparel. Opportunity to become assistant manager but turned it down for furthering and starting my Masters.

Full college career playing football at the University of Oregon as a Duck, Back-to-Back Pac 12 Champion ( 2019/2020), Rose Bowl 2020 Champion, RedBox Bowl 2018 Champion

Worked under professional Tax Preparers who serviced people in doing their State and Federal taxes each year. Learned how to input clients information into the TaxWise Program, also learned how to input their W-2's into the system.