Devin Mills Email and Phone Number

•Member of the NAM Corporate Events planning team for RSA Conference, Gartner Identity & Access Management, Black Hat, and Netwrix Connect User & Partner Conference.•Manage and drive lead-generating marketing activities for SMB, Commercial, and Enterprise sales teams.•Plan and execute customer events which include attendee list building, selecting venue locations, contract negotiation, and communicating logistics with both internal and external attendees.•Use marketing automation tools such as Marketo, HubSpot, and Outreach to leverage campaign awareness, demand generation and communications.•Engage partners for joint marketing activities and explore opportunities to market with and through them to the end user.

•Developed and executed marketing strategies to drive growth and increase brand awareness.•Set goals, KPIs, and tracking metrics for marketing initiatives.•Managed marketing budgets and allocated company resources effectively.•Oversaw the creation of marketing materials and content including, website, social media, and email campaign.•Analyzed market trends, customer needs, and competitor activities to identify business marketing opportunities.

•Planned locations, materials, staff and other resources for field marketing events.•Assessed potential sponsorship or partnership opportunities at events and conferences. •Established key performance indicators for field marketing activities to measure success.•Prepared reports on field marketing activities to present to upper management.

•Executed results driven social media strategies.•Planned and executed new vehicle launch events. •Developed and curated engaging content for social media platforms.•Attended events and produced live social media content.•Assisted in the creation and editing of video and photo content.•Monitored social media channels for industry trends. •Reviewed analytics and created reports on key metrics.