Devin Walsh Email & Phone Number

Rockville, Maryland, Us

In this role, I oversee all earned, owned, and paid marketing. Responsibilities include: • Develop and manage the annual strategic marketing plan. • Lead Credit Card product marketing and strategy for the OpenSky Credit Card product portfolio.• Oversee Capital Bank Home Loans mortgage advertising, lead generation and marketing strategy.• Manage the marketing budget for all digital marketing.• Oversee creation, deployment and management of all digital marketing including paid search (SEM), display, social (Facebook, Instagram and TikTok), email (CRM), connected TV and streaming marketing campaigns. • Drive customer acquisition and lead generation through digital marketing to achieve growth plan while maintaining ROI targets• Analyze marketing campaign KPIs and performance data and developing insights to optimize and improve campaign performance• Manage CRM including automated/triggered campaigns (Salesforce Marketing Cloud Journeys) and transactional communications.• Analyze web traffic metrics and managing efforts to increase web traffic including search engine optimization (SEO)• Direct and review the marketing calendar and the test and learn schedule • Oversee content creation for social media sites including Instagram, Facebook, Twitter, YouTube, and LinkedIn.• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences to engage the target customer base. • Create, manage and optimize the lead funnel for both the mortgage and credit card businesses.• Work cross-functionally with the compliance team to ensure marketing programs are in line with all credit and lending rules and regulations• Manage, train, and develop internal marketing team.

Washington, District Of Columbia, Us

Evenly Technologies is a privately held oral health technology company backed by three of the largest venture capital firms. In this role, I led both marketing and ecommerce. Experiences included: • Responsible for creating and managing P&L (profit and loss) budget for marketing and ecommerce.• Strategic oversight of all earned, owned, and paid marketing• Responsible for demand generation through paid social, paid search (SEM), targeted programmatic digital display advertising, email marketing, influencer advertising, and affiliate marketing.• Consistently achieved demand growth of 25% per month within the established ROI targets• Managed organic social media strategy with agency support.

Frederick, Md, Us

Music & Arts is a wholly owned subsidiary of Guitar Center. I was promoted to this role from my previous role at Guitar Center. In this role I led both marketing and ecommerce. Experiences included: • Managed, trained and mentored the marketing team (15 FTEs) and ecommerce team (35 FTEs).• Created and managed the $11M marketing budget and $20M ecommerce budget. • Achieved marketing led sales growth of over 20% each year through successful digital demand generation marketing.• Managed and grew the ecommerce business by 20% plus annually, growing sales from $80M to $120M• Oversaw digital advertising, social media marketing, search engine marketing (SEO and SEM) and influencer marketing.• Managed the B2C digital display advertising team, paid search (SEM) team, graphic design team, copywriters, search engine optimization (SEO) team and affiliate and influencer marketing team.• Headed B2B marketing including lead lead funnel and tradeshow marketing.

Westlake Village, Ca, Us

In this role, I led retail and ecommerce marketing strategy and was responsible for demand generation. I hired, trained, and managed a team of twelve. Experiences included:• Headed Guitar Center brand marketing strategy team and employed marketing strategy assessment tactics including, test and control analysis, regression modeling, ROI modeling and KPI tracking.• Modeled the impact of each major monthly advertising and promotion tactic to estimate the marketing impact to sales and profitability. The findings were used by finance team for sales and margin forecasting. • Managed customer segmentation, direct mail, catalog and email response modeling.• Collected digital and sales data to analyze performance of major advertising and promotional tactics including coupon performance and holiday and event performance and prepared management presentations to review performance and recommend improvements.• Oversaw project development and implementation for several major ecommerce business improvement projects including online warranties, enhanced reviews, loyalty program and online financing. • Spearheaded the retail, ecommerce and mobile (“omni-channel”) strategy development and modeled sales and profitability impact of omni-channel improvements including pickup in store, fulfillment by store, return to store and visibility of store inventory online. • Established annual marketing test and learn plan and managed analysis and evaluation of test results.

Us

Engagement Manager, Marketing and SalesAdvised clients on marketing strategy, brand strategy and operational improvements. Experiences included:• Managing a team of 5 consultants working at a major telecommunications company to optimize marketing spend across three service lines, as a result of the engagement, the client achieved a 5% increase in response rates from direct marketing and realized a cost savings of over $8M annually. • Assisted a multinational conglomerate in developing a portfolio brand strategy, integrating a newly acquired brand into the portfolio, and repositioning several existing brands. • Developed a detailed CRM and customer segmentation strategy for a major direct to consumer high tech manufacturer to improve effectiveness of direct marketing campaigns. Follow-on work included developing a model to optimize and reallocate overall marketing budget.• Created a five-year growth strategy for a major retailer including modeling and evaluating three different growth opportunities within the competitive landscape. • Assisted a major specialty retailer with creating a new ecommerce growth strategy including evaluation of new ecommerce platforms and review of best practices for integrating ecommerce operations.

Worldwide, Oo

Advised clients on merger and acquisition strategy. Modeled acquisition synergy and efficiency opportunities. Performed acquisition due diligence.

Gb

Advised clients in structuring mergers and acquisitions, performed acquisition due diligence and provided advice and assistance in structuring international transactions and operations. Built complex Excel benefit and scenario models for both acquisitions and international restructuring engagements.