Russo Partners works for innovators and leaders in Biotechnology, Pharmaceuticals, and Medical Devices. As Vice President, I work with clients across the agency to help them with digital strategic communications and social media.

Partnering with ambitious leaders and organizations to tackle thorny social media and digital strategy issues. Engagements include social media strategy for a retail brand, bringing lead generation & thought leadership to an M&A consulting firm, and social media reputation management for an entertainment client.

Led McKinsey‘s global social media strategy that forwarded the firm’s communications and publishing initiatives for its 100+ cells (business units), 120+ offices, and 30K+ firm members (employees)• Launched a paid media center of excellence resource center. CoE created content strategies, informed agencies of the required deliverables for global marketing campaigns, and choose the platforms that will be most effective for each. • Strong track record in presenting QBRs and monthly executive dashboards to leadership for social and paid media data. QBRs heavily influenced yearly strategic goals.• Increased brand and employee social engagement by more than 25% yr/yr by hiring a digital content agency with editors on the team by making sure content strategies take into account platform changes• Inspired social media use by advising employee engagement tools, best practices, and emerging trends to more than 1,500 Partners; 100 marketing communication professionals, and 30k+ firm members. • Coached and developed a cross-functional team of seven employees to support McKinsey's social media growth: social media editors, analysts, and trainers—including hiring, developing, and evaluating team members

Spearheaded McKinsey’s global web analytics strategy for 2+ years. Established McKinsey’s first communities in social media: Twitter, LinkedIn, Instagram & Facebook• Increased social sharing by 81% by integrating social tools into publishing and corporate websites.• Led McKinsey's global web analytics measurement framework and strategy for online and in-app devices• Syndication and licensing representative for McKinsey publishing. Major partners include Forbes.com, Factiva, and CBS Interactive. Articles were seen by more than a million visitors, not on McKinsey’s platforms

As the founder of Kokoro Media, I saw a need for marketing metrics for Asian-based media licensed and distributed in the US -- and its social networking & market innovations in Asian media: specifically anime, manga, j-music, imported games, Japanese mobile and online content.

Marketed digital imaging web services & software that allowed users to view, print, edit and share digital photos for consumer companies Wal-Mart, HP, Cosco, & 3M.

Managed audience development and advertising marketing for Sourcemedia’s securities and capital markets publications—a group of more than 15 publications and subscriptions contributing more than $22 million in revenue. Created and directed new publication initiatives: production development, pricing and price segmentation, brand positioning, and initial audience marketing

Consect was the leading provider of US market mobile analysis, including ringtone and other mobile entertainment metrics, charts and reports. The firm produced several conferences and events, and along with Billboard/Nielsen, created and launched the official US ringtone charts.

Managed marketing circulation for all daily, weekly, and online-only subscription properties via telemarketing, direct mail, e-mail, forced free trial programs, affiliate programs, online media buying, and SEO.