responsible for developing and executing strategic sales and marketing plans that align with Noble Heritage Industries’ business objectives, driving revenue growth, enhancing brand visibility, and fostering strong relationships with customers, partners, and stakeholders.

• Manage the look, feel, and functionality of our core websites, working with cross-functional teammembers to improve the performance & usability of the site(s)• Manage and keep up proper communication and updates with customers from all digital saleschannels.• Meet with 3rd party SEO team on a regular basis and adjust our plan, create seasonal lists ofitems to optimize, update site as needed.• Accessorize product listings to encourage upsells & cross-sells.• Set digital marketing strategies using all necessary tools (Google/Bing/Yahoo, FacebookBusiness Manager, Amazon Seller Central, LinkedIn, Instagram, Twitter etc....)• Implement your experience with Google Analytics, Word Press, Amazon Seller Central, &Facebook Business Manager• Research products, services, and current strategies to identify new opportunities.• Analyze web traffic metrics, report on findings, and suggest solutions to boost web presence.• Build a strong brand presence through social media interaction.• Work with Sales to build out email campaigns & conversations (promotional, cart abandonment,post-purchase, etc.) using Klaviyo. Keep up to date with brand audience preferences andproactively suggest new campaigns.• Use your graphic design capabilities to optimize customer experience and build high-qualitybanners, landing pages, email marketing and ads.• Create seasonal marketing flyers and build and adhere to marketing schedule set with salesmanager.• Use InDesign, do all digital catalog updates and revisions.• Stay up to date with digital technology developments.• Communicate with all cross-functional teams for effective management of all projects to hitdeadlines. Other tasks may be assigned.• Track and document competitors’ promo activity, on-site search results and other status updatecharts.

Serve as sole manager of Lake Industries alibaba Supplier product listings by overseeing daily operations.Accomplished 20% of wholesale revenue via Alibaba between June-August by building relationships with 20 vendors through prospecting.Improved Alibaba star rating from 0 to 3 stars in two months by optimizing product listings via keyword optimization, product descriptions, and KPI analysis.Managed strategic Alibaba site redesign to improve brand messaging, engage new buyers, and improve conversion, resulting in 19% increase in site visitors, 25% increase in buyer inquires, and 3% decrease in bounce rate.Created premium Alibaba listings that drove over 200 Request for Quotations from June-September.Assisted in streamlining Lake's supply chain management for wholesalers, cookware dealers, and Amazon resellers resulting in improved communication and logistics.Assisted in managing the day to day Amazon FBA operations including product rankings, inventory management, preparing shipments, advertising optimization, and creating/monitoring listings that increased Amazon revenue by 20%.Improved sales of Lake's Amazon ASIN listings by 20% via optimizing search term keywords, product descriptions, A+ content management, and sourcing reviews.Help coordinate correspondence with our sales prospect list of over 1,000 accounts via Zoho CRM to drive business growth.Designed updated marketing materials to create new sales opportunities for our Amazon resellers, national cookware dealers, and global cookware dealers to increase brand awareness and recognition.Increased brand consistency and quality by updating photographic assets on all Lake websites and updating copy, images, and media of 13 Squarespace websites.Spearheaded product development of sourced Amazon products using Jungle scout. to increase product catalog.Managed SEO and PPC advertising campaigns via Google Ad Manager, Taboola, and Facebook of all personal protection equipment products.

Assigned tasks, deadlines and projects to X$ agency resources through a project management system Insightly and Asana.Increased project workflow and decreased late deliverables by 30% by following up on outstanding task assignments from Media and Graphic Design team of 3 to communicate any timelines, deadlines, and deliverables that may be at risk.Ran and distributed various status, task and performance reports for internal and client shareholders to drive continuous improvement on 25 media accounts.Completed digital media projects, tasks and assignments as requested by senior marketing and executive teams such as digital media strategies (Google Search/Display and Facebook) ad copywriting, PPC research keyword/ad group research, campaign delivery and optimization, and day-to-day media account management that resulted in increased team workflow production.Identified key performance indicators of Revenue's tourism media advertising accounts that increased conversion rates and ROAS by 20% while decreasing CPC MoM.Completed OOH and print projects, tasks and assignments as requested by senior marketing and executive teams such as copywriting, graphic design direction, and media buying on Adomni with a budget of $25,000 resulting in over 100,000 monthly impressions.Completed 6 website development projects, tasks and assignments as requested by senior marketing and executive teams such as copywriting, wireframe development, SEO/SEM, and graphic design using Squarespace and WordPress platforms.Completed administrative projects, tasks and assignments as requested by senior marketing and executive teams such as miscellaneous copywriting, email marketing, drafting client proposals, and client correspondence.

Built and designed new web site via Wix, using content creation tools, management tools, SEO, and digital media resulting in increased website traffic and brand awareness.Performed and direct web site updates and optimizations daily via Google Analytics that increased website traffic by 10%.Brainstorm execution of email campaigns, public relations, marketing media advertisements, field promotions, client communications, and other marketing plans.Optimize web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.Gathered data on competitors and analyze their prices, sales, and method of marketing and distribution.

Coordinated execution of email broadcast campaigns, public relations, marketing trade shows and events, media advertisements, field promotions, customer communications, and other marketing plans that accounted for 20% in sales revenue increase.Developed strategies to promote flagship sport apparel and equipment using digital and print marketing techniques. Introduced cutting-edge marketing utilizing social media communications that increased social engagement by 10%.Increased website traffic by 20%, email signups by 30%, and decreased bounce rate by 40% from April 2019 to December 2019.Increased email subscribers from 100,000 to 250,000 in 6 months using effective email marketing strategies targeting coaches and key sport administrative stakeholders.Analyze the results of company advertisement and marketing campaigns via Google Ads Manager and Facebook Ads Manager.Track campaign results, prepared reports on performance analysis of past campaigns and offered corrective recommendations regarding concurrent programs.Create and coordinate Strategic marketing campaigns using Campaign Monitor, Print Copy, Digital Marketing, and outbound marketing for American Soccer Company, Inc. (Score Sports).Spearhead annual photo-shoots and trade shows and coordinated with venue directors, volunteers, photographers, and Score personnel to organize and manage special events that increased brand recognition with local SoCal communities.Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation.Represent company in different branding activities – Corporate events, trade shows, marketing conferences, and industrial meetings.

Collaborated with agency founders, administrator, clinical director, and advisory board to develop, implement, and manage eye-catching community relations programs and activities.Oversaw, developed and executed community outreach strategies by aligning ideas, objectives, and resources that resulted in successful sustainable programs.Established and maintained strategic relationships with key community and corporate stakeholders taking lead responsibility on project management and execution.Created & implemented plan for major fundraising event which included committee goals and responsibilities, timelines & budget.Developed advertising messaging strategies, coordinated fundraisers, handled donor retention & acquisition, headed organization's digital/social media & community relations, & tracked marketing efforts for returns.Cultivated professional relationships with key partners to increase chapter resources.Updated design and content of promotional materials to educate active and future foster care parents, administrators, and general public about new projects, activities, and regulations.

Generated 10% sales revenue through aggressive pursuit of cold, warm, and hot leads in specific targeted locations in Orange and Los Angeles Counties.Designed and implemented a strategic business plan that expanded company’s customer base and ensure its strong presence.Researched new products and services to drive revenue and support short and long-term strategies.Managed efforts to grow new business, increase existing revenue and provide top level customer service to current accounts.Helped in resolving critical issues related to sales, and escalated important matters to upper management.Prepared client surveys for sales projects – Evaluated several areas of improvements in current sales techniques.Worked with sales teams to build and cultivate relationships with managers and executives of corporate accounts.Trained Inside/outside sales team in customer service techniques and skills that generated 6 sales managers.Identified sales best practices and implement process improvements to increase productivity and efficiency.Displayed superior leadership in training and educating both internal staff and external distributors on all aspects of product lines, sales tools and product implementation strategies.

Promoted Taiwan’s biggest golf tournament as part of branding campaign for university that drove over 2,000 attendees in one weekend.Played multi-faceted role as Master of Ceremonies for World Association of Sports Global Summit with 125+ attendees; marketed event, managed logistics, and acted as Master of Ceremonies for three-day conference.Managed Sports Tourism Information Desk in center of the city.Performed competitive research and analysis on target audiences for Taiwan Masters golf tournament.Supported brand promotion execution through assisting with collateral and media trackingTaught English and Sports Marketing at the university.

Served as staff assistant to recreation supervisor in the program area of Adult Sports. Assisted in the coordination and scheduling of adult baseball league games in the city's 13 park facilities. Interpreted and explained team requirements for participation in accordance with city policy. Effectively communicated with team inquiries, addressing concerns in the office and on the telephone. Resolved minor complaints and reconciled game schedules as appropriate. Enjoyed extensive, public contact.

Responsible key position as recreation team member, encompassing a variety of duties including the supervision of youth at various city facilities offering sports, youth activities, games and special events. Served as youth camp counselor at overnight camping trips, ensuring the safety of participants in accordance with city health and safety regulations. Served as group leader on day excursions to special events or destinations sponsored by family-entertainment venues. Enjoyed excellent public relations.

Conducted promotional events on campus such as taste tests, appeared at tailgating parties and basketball games, coordinated with fraternities and sororities to maximize their events.Developed in-depth job aids detailing processes for successful operations.Designed marketing materials targeting existing and potential customers.Maintained social media presence on Facebook, Twitter, LinkedIn, and Website.Developed customized customer appreciation mailings, emails, and cards.In depth knowledge of providing market and competitive intelligence strategies for clients.Hands on experience in driving sales through marketing initiatives using market intelligence products.