http://devindavid.comI develop integrated, creative, and data-driven digital marketing programs, to help brands tell their story and create value. I specialize in helping culinary brands craft and communicate a compelling identity, strategically positioning them to meet and exceed business goals. I utilize creative problem solving frameworks to plan and implement a program custom-tailored to each client’s opportunities, driven by visual storytelling, engagement, and ongoing market research and performance/ROI evaluation.Strategy & Campaign DevelopmentI possess a unique skill set, allowing me to provide clients with the whole digital strategy package, including but not limited to web design, analytics, content marketing, and community management. I have significant training from the Creative Problem Solving Institute (1999-2008) in facilitating the creative problem solving process, which is instrumental to conceptualizing, planning, creating, actualizing, and evaluating brand development and marketing campaigns. Customer behavior and path to purchase is ever-changing as the multi-media, multi-screen, and multi-channel environment evolves. For a marketing strategy to be effective, it is of utmost importance to be continually measuring such trends. My experience with qualitative research methods (business, politics, and academia), as well as quantitative (specifically web analytics), helps me conduct market research and gather consumer insights in order to evaluate the campaign, determine ROI, and adapt accordingly.Content DevelopmentI am a professional photographer with the ability to consistently create stunning image-rich content that excites and entices audiences, and takes the brand experience to another level. I employ visual storytelling to turn a static brand into a dynamic narrative that resonates with the identity, lifestyle, and desires of customers.