CDFC meticulously crafted financial projections that served as a guiding compass for Lindsey Leigh Jewelry's digital marketing endeavors. While augmenting investment in paid channels, we concurrently optimized Email, SMS, SEO, and Affiliate strategies to enhance ROAS and expedite customer acquisition. Key Achievements:* 38% E-commerce sales growth coupled with a stellar 28:1 blended ROAS.* 70% Website Traffic Growth (2023 vs 2022)* 62% Increase in Revenue from Email (2023 vs 2022)* 498% Increase in Revenue from SMS (2023 vs 2022)

Scale with confidence with CDFC. We are a data-driven Ecommerce and Business advisory firm with a unique methodology to deliver clients tailored strategies that accelerate growth. CDF Consulting specializes in helping companies understand and grow their Ecommerce businesses efficiently and successfully with a focus on analytics and data to drive sales. Expertise in identifying profitable niches, creative marketing, and consumer-driven programs by utilizing marketing research data and knowledge of brand management, product distribution and SEO and SEM skills to improve site rankings and overall revenues.Focus: Ecommerce, Merchandising, Branding, OTB, sales, forecasting, and analysis of KPI's to identify opportunities for growth.

Devin’s leadership as Fractional COO and Fractional Controller built the foundation that enabled Sarah Wragge Wellness® to grow and thrive in a competitive wellness market.Key Achievements:* 125% Growth in The SWW Method™: The program experienced a 125% increase in the first quarter, and signups tripled after 4 sessions.* +74% Year-over-Year Growth in Gross Sales (2024 vs. 2023): The business saw a significant increase in sales, driven by strategic scaling efforts.* +55% Year-over-Year Growth in Website Traffic (2024 vs. 2023): Improved ecommerce focus and website relaunch contributed to higher traffic and conversions.* Team Expansion from 5 to 22 Members: The team grew significantly to support the business's expanding operations.* Launch of 3 New SKUs: These products quickly became the top sellers for the business.* Forecast to Double Sales in Year Two: SWW is on track for further growth, with strong forecasts for the upcoming year.

Key Achievements:* 5+ Years as a Client: Hunter Bell has remained a loyal client of CDFC for over five years, a testament to the ongoing success and value delivered.* 250% Growth in the First Year: The business experienced substantial growth, more than doubling its size in the first year.* 125% Growth in the Second Year: Continued strategic efforts resulted in further significant expansion in the second year.* 85% Growth in the Third Year: The upward trend persisted, with the business growing by 85%.* Record Sales and 56% Growth in the Fourth Year: The business hit record sales, achieving seven-figure monthly revenues and growing by 56%.

Key Achievements:* 122% Growth in the Second Year: The business continued its upward trajectory, doubling in size in its second year.* 300% Sales Increase in the First Year: Sales tripled within the first year, showcasing the effectiveness of the implemented strategies.* Team Expansion: The team grew by 4.5 times, from 2 to 11 members, ensuring the business had the necessary talent to support its growth.

Key Achievements:* 1,235% Growth in the First 9 Months: The business experienced exponential growth in its early stages, largely due to ecommerce expansion and channel diversification.* 91% Growth in Ecommerce in the Second Year: Following the website relaunch and enhanced marketing efforts, ecommerce sales saw a significant increase.* 54% Growth After Optimizing Product Mix: Continued refinement of the business strategy and product offerings led to further growth and profitability.

Key Achievements:* Increased sales by 35% to 65% in seven months and doubled SEM revenue. * Developed and executed short and long-term online strategies for Ecommerce, Marketing, PR, Branding, Operations, Buying and Planning, Customer Service, Advertising, Photography, and Social Media.* Created and executed first-ever CRM strategies, such as welcome lifecycle, 25+ segmented lists, cross-selling, and VIP customers that led to tripling email marketing revenue.* Developed new company-wide online processes which saved the company approximately $500k* Created KPIs, reporting tools, and marketing processes for digital marketing initiatives that drove customer acquisition and retention revenue.

Key Achievements:* Increased sales by 65% and doubled SEM revenue in seven months for all brands. Report to CEO and CIO.* Saved the company approximately $1MM by developing new company-wide PnL processes in three months• Tripled email marketing revenue for two of the company’s brands by creating and deploying the company’s first-ever CRM strategy that focused on customer acquisition and retention. Highlights: sold 1,000 units of one dress.* Developed and executed short and long-term online strategies for ecommerce, marketing, OTB, operations, PR, branding, customer service, advertising, photography, and social media.

Key Achievements:* Doubled sales in ten months. * Recruited to establish and re-platform the firm’s ecommerce business. Reported to CEO and Board of Investors.* Established multi-channel marketing strategies for online and over 80 stores which resulted in +157% in customers, +223% in traffic, +87% in average daily sales, and +60% in combined orders.* Formed comprehensive marketing strategy, established business practices and team, managed PnL, and executed first-ever national advertising campaigns.

Key Achievements:* Tripled ecommerce sales in seven months by re-platforming the website and integrating it with infomercials and QVC.* Managed four ecommerce websites and directed the development of interactive, direct marketing, media, creative, product and PR strategies.* Launched the first-ever social media competition in the fashion/beauty industry at Fashion Week with Tracy Reese.* Managed $4M marketing budget, formed ecommerce and marketing department, and forged strategic partnerships with online retailers Nordstrom, Macys, Bloomingdales and Dillards.

Key Achievements:* Managed a $10M budget and an eight-person team to develop a multi-channel marketing strategy for Guitar Center’s Music & Arts store division. * Formed a leadership team to re-brand the Lesson and Rental program to increase divisional sales by +45%* Developed multi-channel marketing strategy for 105 Music & Arts stores, redesigned the company’s website, and implemented all digital marketing for the company

Key Achievements:* Pioneered global Internet management strategy for 28 websites and 14 countries* Tripled sales for United States Chanel.com every year. Growth of + 300% YoY for three years straight.* Responsible for all Chanel.com Fragrance and Beauty site content and merchandising. Launched exclusive mini-sites, and global fashion web initiatives and managed a global ecommerce budget of $23 million.* Appointed key “Strategic Management Team for Communications and Internet Strategy” member for US Ecommerce, Fashion Ecommerce pilot, and Online Retailers website design.

Key Achievements:* Joined the team immediately after the launch of zirh.com and was the first e-commerce manager employed by the brand. * Recruited to develop the ecommerce sales and marketing strategy for three websites and presented ad hoc reports at quarterly/annual staff meetings. * Drove significant sales increases in all online businesses, which equaled 32% of total sales revenue. * Responsible for all content, affiliate networks, email marketing, and online advertising programs for three websites. * Managed budgets, customer service correspondence, and distribution center relationships.

Key Achievements:* Managed seven hotels under five brands in Southern California amounting to over $93 million in annual revenue. * Assisted Director of Online Marketing and Customer Relationship Management by providing support for all direct online marketing for seven different Starwood Hotels & Resorts. * Responsible for all content, affiliate networks, email marketing, and online advertising programs for the three websites.* Led weekly financial and marketing meetings for seven hotel properties with General Manager, Director of Revenue Management, and Director of Sales to strategize on promotional packages to sell out room blocks and maximize revenue. * Created new promotions for the property’s special offer website pages to generate revenue and drive traffic.

Key Achievements:* Reported directly to the Sr. Vice President of Sales for the Fragrance Division* Managed relationships with key clients, and developed and maintained forecasting analysis, quarterly budgets, business plans, and marketing reports. * Assisted in the development of designer fragrances for the client by acting as a liaison between sales, evaluation, and perfumers.