Xybix is a B2B manufacturer and designer of ergonomic workstations located in Littleton, CO. MojoDesk is their eCommerce division that launched in 2018. I am responsible for leading and developing a growing eCommerce and marketing team while collaborating across departments to drive multiple successful projects. I own the P&L with success in key metrics such as SEO, ROAS, influencer programs, increased conversions, and effective email/SMS campaigns.- MojoDesk: Orchestrated the successful launch and continuous optimization of MojoDesk.com, a line of electric sit-to-stand desks, which added a new DTC revenue stream to Xybix's B2B model and achieved 5 years of YOY sales and net profit growth.- Project Management: Directed the development and updates of our immersive 3D/360 View Desk Builder allowing customers to fully visualize all desks and accessories in multiple environments. This website feature doubled conversion percentages and increased AOV by 17% to $900+. - Influencer Program | Comparison Videos: Oversee our Twitch and Twitter affiliate program resulting in partnerships with major content creators and product reviews by leading industry websites (IGN.com 9/10 rating). Wrote, directed, and featured in a series of YouTube videos with 200K+ organic views that compared MojoDesk vs. other brands as well as “MojoDesk Lifts a Lumberjack.” Combined, these referral sources generate 40% of annual revenue based on marketing attribution tools.- Niche Marketing: Created an eSports niche standing desk product, the Mojo Gamer Pro Bundle, that has been our best seller for 4 years and highest revenue per transaction ($1,200). Led the launch, PR, and B2B marketing campaign of MojoDome, a standing desk with adjustable noise-dampening panels for businesses with open floor plans. Both product launches involved collaborating with cross-functional teams.

Y-Cam (now ERA Protect) is a UK-based global producer of multi-award-winning smart home security systems and video baby monitors. I co-founded and launched WiFi Baby (wifibaby.net), a smart home video baby monitor and mobile app. Created the vision and led a product development team to produce concepts, designs, branding, launch schedules, value propositions, and market penetration strategies. Collaborated with the CEO on strategy with weekly meetings with remote partners in the UK and China.- Directed digital marketing campaigns across social media, blogs, email, tech site reviews, online press releases, and Google AdWords, ensuring ROI by managing rigorous follow-up protocols.- Targeted influencers at parenting and tech websites such as The Bump, Engadget, Gizmodo, and FOX for product reviews, which were responsible for most traffic and conversions.- Surpassed direct sales in the second year by $1 million and achieved 25% annual sales growth thereafter. Selected by Amazon Vendor Central for bulk purchase orders, ultimately selling over 20,000 WiFi Baby units at an AOV of $250. - Organized the vision, pre-marketing, and logistics of the exhibit booth at the ABC Kids Expo in Las Vegas, the largest trade show in the baby product industry. Presented and secured resellers generating $300,000 initially with 15% YOY growth.

Expanded market share of business clients by providing customized credit and cash management solutions while motivating my team to generate new leads.• Focused on marketing to upscale assisted living communities in Boca Raton which led to the opening of 3 on-site branches, 1,500 new clients with multiple products, and $50 million in deposits. • Ranked #1 in new account acquisition and profitability in Southeast footprint. • Awarded Annual Sales Champion. Criteria based on account acquisition and profitability.

Held progressive roles as a Branch Sales Manager, Corporate Marketing Manager and District Sales Manager. Led a team of 40+ employees in 8 offices to exceed profitability goals through effectively executing a comprehensive sales plan to maximize referrals from insurance agents, dealerships and corporate account while managing the P&L. - Marketed to GM dealerships by showing the benefits renting vs. costs and risks of their own loaner fleet. Resulted in 2 on-site rental offices and $450,000 of annual new business . - Presented to decision makers at corporate accounts with minimum revenues of $100,000 (ex. US Steel, BP, University of Chicago). Established exclusive rental and fleet replacement programs. Increased revenue from corporate rentals 21% from $5.7 million to $6.9 million. - Ranked #1 District Sales Manager in Midwest out of 178 Districts. Criteria based on market growth, profitability, customer service and employee retention. Increased district's revenue 34% ($1.6 million) from $4.7 million to $6.3 million, profit 201% ($1.27 million) from $630,000 to $1.9 million. - Successfully collaborated with all departments (ex. risk management, fleet services) to ensure profitability. Responsible for hiring, promotions, advertising budget, marketing events.