As Marketing Manager, Omni-Channel Marketing & Patient Experience, at Johnson & Johnson MedTech, I lead the U.S. digital patient activation strategy for Atrial Fibrillation (AFib) as well as the U.S. digital marketing strategy for our portfolio of products centered on cardiac catheter ablation and electrophysiology. I lead global, cross-functional teams of creatives, marketers, and developers to deliver impactful digital marketing experiences for audience segments including general population and physicians specializing in electrophysiology and cardiovascular health. Throughout my career, I successfully launched end-to-end digital marketing campaigns across local, national, and global markets in highly regulated industries. I am driven by data and performance, fueled by curiosity, and passionate about championing new marketing and commercial healthcare initiatives.—As a leader, my goal is to foster a culture of inclusivity in every team I am a part of, both in and out of the office.Outside of work, I am committed to volunteering as a mentor for students, new graduates, and early-in-career professionals from first-generation and immigrant communities in the U.S.—Skills I've picked up through the years:Marketing Strategy, Omni-Channel Strategy, Digital Marketing Strategy, Digital Experience Management, Downstream Marketing Strategy, Marketing Analytics & Insights, Healthcare Marketing, Life Sciences Marketing, Biotech Marketing, MedTech Marketing, Medical Devices Marketing, Strategic Marketing, Legal Marketing, Project Management, Social Advertising, People Leader, Experiential Marketing, Online Behavior Mapping and Targeting, SEO/SEM Marketing, Website Development, Patient Education, Lead Generation, Salesforce Marketing Cloud, Email Marketing