Devin Griffin Email & Phone Number

New York, US

Lead all aspects of BET's streaming business, including management of the BET+ P&L and oversight operations, programming (originals & acquired content), brand, title & performance marketing, distribution, partnerships, talent relations, and business intelligence

New York, New York, US

Appointed to advise leading luxury health and fitness brand on expanding its digital businesses during COVID-19 pandemic. Shaped strategic direction on supply chain disruption, talent retention, and governance issues

New York City, US

Advised growing independent television content studio on market strategy, business development, and governance

London, Greater London, GB

Oversee content development and business strategy. Part of Dentsu Aegis Network.

Los Gatos, CA, US

• After successfully launching Netflix’s unscripted department, I built a new unscripted co-production business where I oversaw creative and strategy. Leveraging my producer relationships around the globe, I sourced and.
• Led creative development and business strategy, delivering over 25 co-productions from the US, UK, Germany, Australia, and LatAm in 9 months. Managed all elements from creative relationships and cut notes to deal.
• Developed projects with top producers (ITV, Magical Elves, Wall to Wall) and networks (BBC, Discovery, ESPN)
• Key titles: Hip-Hop Evolution (Peabody Award 2017), Michael Jordan: The Last Dance, Trump: An American Dream, The World's Most Extraordinary Homes

Los Gatos, CA, US

• While managing the unscripted service globally, I crafted a strategy to grow our business and eliminate our dependence on major networks. I started Netflix’s Unscripted originals department, overseeing programming.
• Developed and produced 12 unscripted shows in genres such as: crime, lifestyle, docu-soap, science, and history
• Managed creative and business strategy and oversaw the programming budget. Hired creative and production teams and established infrastructure across finance, legal, accounting, product, and operations
• Key titles: Queer Eye, The Confession Tapes, The Toys that Made Us, Dope

Los Gatos, CA, US

• Due to my success in Independent TV, our Chief Content Officer asked me to join the Major Studio TV team. I managed relationships with some of our largest suppliers and set new strategy to shore up the unscripted.
• Drove deal negotiations with Disney for broadcast hit Quantico and critically acclaimed series American Crime
• Closed deals with Viacom in the UK and LatAm for top Nickelodeon properties, including Paw Patrol. Strengthened exclusivity and improved deal economics by 40%
• Led negotiations and closed deals with Fox, Scripps, ESPN, A&E, and PBS

Los Gatos, CA, US

• Recruited for my success closing high volume deals, curating content, and forging relationships with producers and creatives. I originated and executed new strategies that expanded our businesses in Stand-up, Japanese.
• Stand-up: Increased watching by 80%, reduced catalog by 40%, and closed first SVOD deal for Eddie Murphy: Delirious
• Anime: Doubled category viewing at same price efficiency by licensing top titles in key international markets. Secured first global deal with major Japanese studio.
• British TV: Secured multi-territory licenses for Wentworth and Black Mirror
• Managed relationships with Fremantle, ITV, Endemol Shine, All3Media, and E1 among others

US

Head of Business Development. Designed and executed new business launch, partnerships, and monetization strategy for Above Average, the digital media division of Broadway Video (owned by Lorne Michaels).

Chicago, IL, US

Head of sports business development practice and employee #6. Secured mobile development and digital video platform partnerships with major professional leagues (NBA, NHL, MLB) and Division-I college (CBS Sports, ACC) media rights owners. Company funded by Jerry Reinsdorf, owner of the Chicago Bulls and Chicago White Sox.

New York, NY, US

Led league's retention business for the WNBA and D-League. Key player in team charged with driving the NBA's $1 billion season ticket retention business.

Elmhurst, Illinois, US

Oversaw business operations and managed 30 people for this industrial distributor.

Ba, Economics

Mba