KAKADU USA delivers tough, dependable outdoor gear, crafted with the Australian outback in mind. From portable showers to rugged camping solutions, they specialize in products that are field-tested to handle the harshest conditions.- Implemented the brand’s U.S. market expansion strategy, refining digital marketing and advertising campaigns across Meta and Google platforms, hitting a 3 year sales target in 1 year.- Spearheaded product market fit testing, ad messaging strategy, and launch execution, scaling the brand’s U.S. presence through integrated marketing channels.- Developed creative ad concepts and optimized targeting strategies, leading to a 2x improvement in ad performance and customer acquisition rates.- Analyzed key performance indicators and provided actionable insights to refine ad spend and improve overall return on investment.

We specialize in growth marketing, paid advertising, and go-to-market strategy, helping brands make a powerful impact as they scale into new markets. With years of experience launching high-growth campaigns for outdoor, lifestyle, and innovative brands, we bring a unique blend of data-driven insights, storytelling, and targeted advertising to every project.Our services are designed to elevate brand visibility, maximize ROI, and connect clients with the right audiences. From strategic market entry plans and product launch execution to optimizing paid media and influencer partnerships, we drive sustainable growth with each campaign. Whether you’re an emerging brand or established business, we turn your vision into impactful results, positioning your brand for long-term success in competitive markets.

Founding member of the US team. Responsible for US digital GTM strategy, all digital marketing channels, including email, paid (in-house and agency), and affiliate/partner publications. Managed e-commerce channel (Shopify). Hired and directly managed the digital marketing team.- Drove the U.S. launch of iKamper’s rooftop tents, implementing a data-driven digital go-to-market strategy across all digital marketing channels, including paid ads, email, and affiliate marketing.- Designed and optimized high-converting ad campaigns to increase revenue, generating over 126% increase in sales for iKamper’s roof top tent product line.- Developed and maintained product roadmaps, A/B testing creative iterations, and refining audience segmentation to boost conversion rates by 22%.- Partnered with engineering and creative teams to improve the end-to-end user experience, which led to a significant increase in NPS (Net Promoter Score).- Analyzed marketing performance data to improve customer engagement and retention, resulting in a 25% increase in customer loyalty across key product lines.- Created scalable web funnels for Shopify eCommerce, reducing the average purchase timeline by 25%, and increasing sales efficiency.

DA International Group is the leader in Project Management Consulting for innovative companies seeking to develop custom-designed consumer products.- Led the product development lifecycle for multiple projects, from concept to launch, across various industries. Managed the vision, prototyping, testing, and final production of new products.- Coordinated with international teams, traveling to oversee quality control and production efforts, ensuring successful product launches.- Implemented project management processes and oversaw cross-functional teams, improving workflow efficiencies and reducing product development timelines by 20%.- Developed and optimized operational frameworks for product launches, enhancing stakeholder engagement and ensuring alignment between product features and business goals.