With over two decades of marketing leadership and hands-on experience, I've had the privilege of collaborating with some of the world's most original and creative artists and brands. My recent work includes leading campaigns with iconic talents such as Mariah Carey, SZA, AC/DC, Outkast, Bob Dylan, The White Stripes, Alicia Keys, Pink Floyd, Foo Fighters, Britney Spears and many others. In previous roles, I helped launch the careers of Katy Perry, David Guetta and Linkin Park. I've both led teams and worked directly to help artists innovate and navigate a fast changing digital media landscape including social media, direct fan engagement and strategic partnerships with consumer brands and digital and gaming platforms. My team's ability to discover novel ways to engage audiences authentically and strengthen artist-fan relationships has consistently delivered results, driving sales, views, creations, and engagement globally. I've also led Sony's direct partnerships with the most influential social media companies (Meta, TikTok, Snapchat, Twitch, Discord) to help artists maximize their talent and exposure by utilizing tested methods alongside first-to-market features. I have built bespoke campaigns with brand partners including Playstation, Honda, Sprite, Sonos, Fender, Sony Electronics, Gibson Guitars and more. Throughout my career I have played a key role in building meaningful relationships with consumers through the implementation of dynamic and testable marketing plans that drive acquisition, engagement and retention. I have pressure-tested communication and organizational skills and a proven ability to multi-task in a fast-paced environment. My passion for the latest trends in mobile, social media, gaming and other digital platforms coupled with my data-minded curiosity have allowed me to work at the intersection of not only art and commerce, but art and science. My ability to translate complex data into measurable strategies coupled with my intuition and imagination empower me to deliver inspiring storytelling and omni-channel marketing plans. I feel fortunate to work in an industry where my creativity and relentless drive for performance can come together to deliver real results that impact the lives of my artists and millions of fans around the world. Specialties: Digital Marketing, Commercial Partnerships, Social Media, New Technology, Brand Partnerships, Brand Strategy, Media Buying, Asset Creation, Content Delivery, Sales, Vendor Management, Agency Relations