Devin Krug Email & Phone Number

New York, United States

New York City Metropolitan Area

New York City Metropolitan Area

* Develop and deliver digital marketing campaigns for artists including Mariah Carey, SZA, AC/DC, Bob Dylan, Outkast, The White Stripes, Alicia Keys, Pink Floyd, The Foo Fighters, Britney Spears, Billy Joel and more.* Lead social team responsible for the strategy, messaging, content, community management and growth of artist and label channels resulting in millions of views, creations, shares, streams and sales.* Manage digital partnerships with platforms including Meta, TikTok, Snapchat, Twitch and Discord to fully utilize preexisting and new features and create bespoke partnerships that drive revenue and fan acquisition.* Collaborate with internal label functions including content, A&R, sales, publicity, licensing, business affairs and more to deliver cross-functional marketing campaigns for new releases and reissues.* Identify new digital platforms and create revenue generating partnership opportunities.* Research competitive products and trends to build use cases for application in marketing campaigns.* Oversee onboarding of artists onto emerging digital and social platforms such as TikTok, Roblox, Threads and more.* Lead campaign reviews that illustrate impact on KPIs in order to optimize resource allocation and daily operations.* Manage Publicity and Social Media teams to create marketing drivers to support campaign objectives.* Work closely with artists, managers and estates across all genres for brand development and expansion.* Deliver innovative campaigns using emerging technology to create award-winning fan experiences.* Monitor external agencies and vendors to optimize deliverables such as views, streams, impressions, ad credits and other consumption and acquisition metrics.

Greater New York City Area

* Create and execute integrated marketing campaigns to increase demand and engagement for artists including David Guetta, Empire of the Sun, Swedish House Mafia, Alison Wonderland, Brian Eno and more.* Analyze consumer data and campaign results to prioritize and optimize key growth drivers.* Connect and manage label functions including digital marketing, publicity, radio, video, creative, sales, brand and sync to ensure delivery of campaign objectives.* Lead the development, execution and optimization of paid media strategies.* Build tactical marketing tentpoles to create consumer interest and earned media opportunities.* Oversee asset creation including videos, artwork, merchandise, advertising collateral and online tools.* Develop working partnerships with media partners, sales platforms, agents, artists and brands.* Identify and manage external agencies and resources to establish budgets, KPI’s and buying strategies.* Deliver ambitious yet achievable financial and strategic objectives that advance market share and profitability

Greater New York City Area

* Develop and execute record-breaking digital marketing campaigns for artists including Coldplay, Katy Perry, Gorillaz, Beastie Boys, LCD Soundsystem, The Beach Boys, Massive Attack and more.* Oversee online advertising to ensure ongoing optimization and provide detailed reporting and campaign analysis.* Manage and mentor team of digital experts to deliver artist and label objectives.* Optimize digital ecosystem including artist website and social networks and CRM database.* Design and implement social media strategies to support events, release dates and other priority marketing events.* Create assets such video, audio, image, copy and bespoke web content.* Cultivate business relationships with digital partners such as Spotify, YouTube, Google, Pandora and Amazon.* Secure features with entertainment outlets such as Pitchfork, NPR, Rolling Stone, Billboard and more.* Grow customer database by improving user acquisition, engagement and retention strategies.* Implement ongoing market research to ensure best practices and competitive advantage.

Greater New York City Area

* Create and execute online marketing plans with seamless journey through discovery, engagement and purchase. * Secure high visibility promotions with sales partners such as Apple, Amazon, Starbucks, Best Buy and more.* Design marketing tools and initiatives to increase traffic for label and distributed artist websites.* Secure editorial features and online visibility with music, entertainment and lifestyle outlets.* Identify emerging online/mobile technologies and manage partnerships with agencies and outside vendors. * Oversee and update ICON label website and social network profiles.* Provide real-time campaign analysis to senior staff as well as artists, managers and labels.