Devin Lasker Email & Phone Number

New York, NY, US

Greater New York Area

Greater New York City Area

Greater New York City Area

• Conceived and lead in the business, sales, marketing strategy and technological development of “MAXX,” the first-of-its-kind, custom mobile platform for entertainment’s biggest artists.
• Defined the business model, identified potential revenue streams and tailored the in-app experience based upon the needs of both the industry and artist fan-base.
• Solicited and signed artists utilizing vast business network.
• Define the digital and traditional marketing, press and social media strategy surrounding the release of apps.
• Project manage the development of iOS and Android apps utilizing both native code and the Adobe DPS platform. Oversee and contribute to concept, user experience, creative design, software development and QA.
• Integral in selling Mirum mobile solutions including HR, Events and Sales Enablement platforms.

Greater New York City Area

• Led the global marketing team in the conception and implementation of the brand’s global multi-channel marketing strategy, including social media, content marketing, messaging and retargeting campaigns ensuring our.
• Management of seven direct reports including the US-based creative, marketing, social media, PR and advertising teams as well as staff in London and Hong Kong.
• Developed marketing tools, including compelling email and in-bound marketing campaigns, utilized by 13,000 sales associates in 660 franchise offices across 40 countries.
• Instrumental in the development of “Anthology,” the first-of-its-kind, digital-only, tablet based internal marketing platform for the real estate industry.
• Integral in educating the national staff and affiliates on how to properly use the platform via webinars, videos and in-person tutorials.
• Oversaw multi-million dollar advertising budgets working closely with the largest international global media companies including the NY Times, Wall Street Journal, BBC, South China Morning Post and Daily Telegraph.

• Chosen by Industry trade magazine Alternative Press as one of their “Ten Industry Innovators,” “People Changing Tomorrow’s Music Industry Today.”
• Integral in growing the company from a four-person start-up in 2006 to the largest independent music publishing company in the country with 30+ employees in under three years
• Central in the creation and day-to-day operations of Brightshop, Primary Wave’s in-house digital marketing and experiential agency with clients such as Nivea, As Seen On TV, Papa John’s and Evian.
• Conceived the “Rock Yourself To Sleep” campaign and tour for Motel 6 garnering massive national press including a USA Today exclusive.
• Conceptualized having a fictitious company sponsor a real music tour and brought on “Dunder Mifflin” from NBC’s “The Office” to sponsor “Rock Yourself To Sleep.” An exclusive story in the Wall Street Journal announced.
• Created and grew the live events division of Primary Wave offering vision, roadmap strategy and implementation plans.

Education record

Education record