Devin Wilcox Email & Phone Number

Camden, Nj, Us

Orchestrate a collaborative effort between two agencies by overseeing a diverse team of 20 members, including a national team of auditors. Govern and oversee a $2.5M annual budget for a seamless flow of organizational functions and the attainment of desired results. Fulfill collision requirements for existing/new vehicles by interacting with the Subaru product development team and parts and service engineers in Japan and the US. Capitalize on growth opportunities, both digitally and in retail, resulting in successful outcomes for both B2B and B2C sectors by engaging with the Subaru wholesale team.Highlights of accomplishments in this role include:• Financial Management: Leveraged strategic acumen and financial prowess to enhance the revenue potential of a financially self-supported program from $1.6M to $2M+ in less than three years, achieving remarkable financial success.• Strategic Thinking: Elevated B2B market awareness of Subaru collision network to high-quality collision centers, resulting in maximizing revenue during a global pandemic and beyond.

Camden, Nj, Us

Empowered Subaru Retailers to leverage a fully immersive digital experience, enabling Subaru Retailers to engage with customers and promote the Subaru brand, ultimately enhancing the vehicle sales process. Equipped Subaru Canada and Subaru of Hawaii market with the necessary information to arrange the program for digital platform localization. Created effective content, utilized technology, and maintained vendor/field relationships within Subaru and retailer networks for the development of brand strategy. Designed and implemented new product features based on performance, marketing metrics, Subaru retailer feedback, field staff, and customer research.Highlights of accomplishments in this role include:• Operational Effectiveness: Increased operational efficiencies by 30% by using digital tools across the retail showroom.• Digital Sales Enablement: Developed and deployed digital sales tools for every Subaru location nationwide, such as the creation of the Subaru Digital Showroom, empowering sales performance

Camden, Nj, Us

Optimized business processes to meet and surpass goals set by internal stakeholders. Translated complex IT objectives into corrective business solutions to streamline operational functions. Utilized Oracle, Siebel, and Business Intelligence software to revamp Subaru's added security direct mail program and enhance marketing segmentation.Highlights of accomplishments in this role include:• Process Automation: Accelerated outbound email campaign communications by implementing a new segmentation tool, enabling business users to create targeted segments and reducing lead time by 30%, resulting in efficient campaign execution.• Technology Integration: Decreased email bounce rates by 40% through the implementation of market technology software, enabling effective data cleansing efforts.

Irving, Texas, Us

Served as a liaison/project manager between the Merck marketing team and internal IT teams to launch two new diabetes products at Merck. Published updates and delivered projects across US and global markets by collaborating with IT, agencies, and marketing teams.Highlights of accomplishments in this role include:• Multichannel Marketing Campaign: Directed US and global marketing campaigns, strategically targeting healthcare professionals and consumers through a wide range of digital platforms, such as e-mails, webinars, websites, outbound/inbound phone campaigns, SEO, paid search, and direct mail.• Cross-Functional Collaboration: Coordinated with the diabetes franchise marketing team at Merck to organize direct-to-consumer and direct-to-physician marketing campaigns as a contractor through Epsilon Digital

Trenton, New Jersey, Us

• Managed accounts and programs for marketing applications, including design of hands-on data manipulation and programming interface.• Designed, developed, tested, and maintained databases for various Amgen programs and analysis.• Administer and process output provided by Epsilon and McKesson Corp for direct mail and database systems for Amgen and Pfizer programs.• Troubleshot malfunctions with systems and programs to pinpoint root cause of issues and restore.