Audience Development: SEO, ASO, Paid Marketing, Affiliate/Partnerships (US, EU, LATAM, Asia)

Audience Development: SEO, ASO, Paid Marketing, Lifecycle & Retention, Affiliate/Partnerships (US)

Audience Development: SEO, ASO, Paid Marketing, Lifecycle (US)

Stewarded retail channel plan, sub-channel marketing plans and customer line reviews focused on driving incremental sales through identifying market trends, expanding distribution and building strategic relationships with key retailersDeveloped and implemented Mobil 1 and Mobil Super e-commerce strategy through market analysis, testing emerging e-retailers and developing strategic partnerships with existing customers. Provided direction and oversight for B2C and joint venture marketing budgets to be utilized across traditional, digital, mobile, social and point-of-purchase formatsDeveloped and implemented annual retail co-op and marketing budget program for all below-the-line activity across US and Canada.

Directed three functional teams reporting to AOL's SVP of Marketing and later CMOAudience Development and Platform Strategy: Directed customer acquisition, retention and profitability through strategy areas including social, mobile, newsletter, email, SEO and recirculation.Media Operations: Directed all AOL Inc. media buying across traditional and digital formats across out of home, TV, radio, display, video, email, mobile and search.Consumer Marketing: Directed branding and traffic acquisition for over 40 online and mobile destinations and apps representing over 116M monthly unique visitors and the fifth largest U.S. web property, AOL Inc. Notable brands in the portfolio include AOL.com, TechCrunch, Engadget, StyleList and MapQuest.Promoted from Director, Consumer Marketing to Senior Director, Consumer Marketing in September 2011

Directed AOL Owned and Operated Search Program, a search engine marketing and display program consisting of 40 accounts and a $75MM annual budget through a partnership with Google Adsense.Directed all campaign operations including performance analysis, optimization strategy, budgeting, reporting, ad development, and creative testing.Created and led development of custom search optimization solutions with the goal of increasing efficiencies including goal-specific keyword bid algorithms and first-in-industry automated keyword and ad generators.

Managed day to day performance and long term growth of 22 individual brand search campaigns resulting in over $2 million dollars revenue per month. Maintained 95% client retention.Developed and presented performance reviews and long term strategic growth plans to clients on a monthly basis. Developed custom SEM solutions resulting in an increased of revenue and campaign retention.Implemented ongoing A/B and multivariate testing within ad copy and landing pages to provide consistent optimization.Analyzed prospective clients and provided pricing by researching campaign performance and forecasting potential volume based on established metrics.Clients included industry leaders in auto, telecom, financial services and retail.Achieved Google AdWords Certification and Yahoo Ambassador Certification