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Helping bring Thomson & Scott Skinny Prosecco and Skinny Champagne to the U.S. market, and lead the charge in greater transparency in wine and wine labeling.

Bottlenotes is an interactive media company that creates content and experiences around consumer passion points in the beverage space. We educate and entertain digitally-savvy wine, craft beer, and cocktail enthusiasts via e-newsletters, live events and social media platforms.

Champagne and Hotdogs is a full-service wine tasting and consulting business in New York City and Los Angeles, aimed at making wine less fussy, less stuffy, less hoity-toity and way more fun. Champagne & Hotdogs specializes in the following services: In-home private wine classes with a wide range of catering and cooking instruction options; Corporate wine tastings; Corporate or private gift-giving services; Fully customizable wine-themed events in a home or office setting; Personal wine shopping services and more.

Recruited to help launch and manage the first U.S. location of a fast-growing, 75+ unit Canadian retail chainManaged all aspects of the day-to-day business, from staffing and training a team of 15, overseeing and executing an aggressive events & partnerships program, customer relations and sales Worked closely with the Director of Sales to analyze weekly sales reports, assess KPIs and implement tactics and merchandising plans aimed at building overall and average sales and increasing trafficPlayed a key role in quickly building a fiercely loyal and enthusiastic following within the neighborhood and beyond, through standards of impeccable customer service and a unique, interactive retail experience

Responsible for all purchasing, inventory, P&L and employee management, training, public relations and sales for a busy Upper East Side wine & spirits store, specializing in boutique labels and hand-sellingDoubled store traffic and increased gross profit margins by 10% during first year of employmentTransformed store from a humble neighborhood shop to a dynamic lifestyle destination with media attention and a robust tasting and events program focused on distributor relations and a state-of-the-art tasting machine

Oversaw day-to-day operations of a boutique West Village wine shop specializing in small-production wines

One of three sales representatives in New York City, supporting an extensive portfolio of high quality Italian winesResponsible for development of new retail and restaurant accounts, as well as increasing sales with existing clients

Led consumer launch activities for marquis game titles, introducing Xbox 360 to a new audience, while keeping the console top-of-mind with core audience; responsible for liaising with top client management on all team activitiesActed as account lead on a diverse roster of interactive clients; managed day-to-day account activities and oversaw PR program development and execution; helped ensure profitability of practice through client retention and new business wins; served as primary contact for trade and consumer media