Built the Product Marketing function at Luna. Created Luna’s first sales enablement packages, which included: one pagers, battlecards, ROI calculators, pitch decks, and messaging docs for various products. Initiated go-to-market and get-out-of-market processes to drive consistency and alignment on research, strategy, and launch plans across functions. Developed new market segments and updated our pricing approach. Drove strategy and planning for webinars and tradeshows.

Managed PMM teams across Enterprise, Local, and Underwriting to deliver our tech-led value props at Doma in each segment via strategic personas.Built the Go-To-Market playbook to drive consistency and accuracy of product launches for the entire PMM team at Doma - utilized in the launch of HELOC, Broker, Title Only, and Doma Close offerings.Developed sales enablement strategy for new tech-enabled home closingsthat involved a complete change in customer delivery method, operations, and customer support model.

Managed Enterprise and Local PMM teams driving GTM strategy for new product offerings and feature releases. Provided strategic oversight for launch of CSAT/NPS scoring at Doma. Worked with cross-functional teams to build the survey, the measurement philosophy, automation of deployment, and the reporting plan.Initiated an “Ask the Expert” interview series to bring customers and their voices to the front of Doma’s product releases and operational improvements.Built marketing strategy for inaugural customer-facing interface portal at Domato engage both real estate agents and homeowners throughout the home closing process.Developed all executive content for Doma’s Sales Kickoff Event which included topic flow, presentation strategy and content, training sessions, panel discussions, and demo content.

Led product marketing, program management, and partnerships to provide eBay buyers with value-added services at checkout. These services include certified refurbished warranties, protection plans, cell phone plans, installation services, software, and more.Accelerated eBay’s value-added services business by 50% via improvements across the customer journey, including: building an interstitial placement across platforms, optimizing the post-transaction exposure via triggered email campaigns, elevating the product mix, and iterating on price points via long-term updates and shorter-term coupon campaigns. Led negotiations and GTM to offer Allstate warranties for an all-new certified refurbished program at eBay. Developed landing page materials, data sharing processes, and email campaigns to deliver a two-year warranty included with every purchase.

Built a brand new eBay business loan program from scratch - offering working capital, business loans, and lines of credit. Managed the entire RFP process, including partner selection, vetting, and the agreement terms. Led the cross-functional team to drive our GTM strategy which included PR, email marketing, onsite marketing, CS training, partner customer flow, and internal product delivery. Achieved over 12,000 loans in the first year and over $70M loans funded with a NPS at 85+.

Business lead for new product launches to over 17 million consumer sellers in regions across the world, including: seller "make me an offer", social sharing, revamp of My eBay selling portal, competitive price guidance, and over 16K dynamic landing pages. Built the strategy for marketing campaigns, developed messaging, performed competitor analysis, and worked hand-in-hand with the product managers to deliver products on time. Additional GTM activities included: training CS teams, ensuring legal compliance, and aligning executive stakeholders to our plans. Product enhancements produced 7% increase globally in consumer-seller sales conversion.

Business lead for eBay's Seller Hub - eBay's single location for all seller needs. Worked cross-functionally to enhance the inventory, orders, marketing, performance tracking, and guidance tabs to improve the experience for over 1 million sellers. Migrated 350K sellers to Seller Hub. Improved order speed and listing efficiency. Played a lead role in design sprints, customer flow updates, migration emails, podcasts, webinars, and live presentations.Managed the seller migration of over 200 million eBay SKUs to remove all active content from their eBay listings and to update all images/videos to HTTPS. Developed a strategy that included email, telemarketing, webinars, and on-site ads. These initiatives made eBay more secure, faster, and more consistent for eBay buyers. Global business lead for the Promotions Manager tool on eBay - covering nearly $2B in sales on the platform. Increased tool adoption from 8K sellers to 20K sellers in a single year via webinars, email marketing, telemarketing, FB chats, and promotions. Created a brand new 90-day onboarding program for newly-registered business sellers on eBay. Built training content, removed selling barriers, and provided proactive outreach to new sellers. Program increased new-seller sales by 300% and reduced churn by 50%. Acquired 1,500 new eBay partner affiliates via marketing emails and telemarketing outreach resulting in $5M of incremental sales on eBay.

Managed the camera and photo business on eBay. Responsible for nearly $1 Billion of GMV. Grew the category +4% when the photo market was declining YoY. Main responsibilities included: promotions planning, merchandising, marketing, site development, performance analysis, new account targeting, and partner relationships and strategy.

Managed the business and relationships of various Fortune 500 companies during their integration with eBay. A few of these are: Target, Best Buy, Geek Squad, Garmin, Monster, Newegg, and Overstock. Provided weekly training sessions, worked together to solve complex issues, and planned for marketplace success on the eBay platform. Each integration included management of several relationships, including: internal eBay teams, PayPal, third-party vendors, and clients.

Personally managed over 30 businesses making at least $500,000+ in revenue per year on eBay. Developed and implemented business roadmaps for sellers to follow and achieve revenue growth. Performed weekly status calls to unearth opportunities and solve problems.

Co-founder and CEO of edtech virtual card provider. Built a company that allowed business leaders to define a monthly budget and instantly create prepaid virtual cards for their employees to own and use for their personal development. These virtual cards empowered employees to purchase the best books, audio books, and online classes to make their employees even more efficient. Ran a team of 7 people and created the business and strategy from scratch. Built the brand, hired employees, drove partnerships, and led all marketing development.

Strategized with the United Healthcare Inc. marketing team to develop marketing campaigns for prospective and existing Medicare enrollees. Campaigns included direct mail, billboards, radio spots, pamphlets, and informational materials.

Responsible for teaching beginner, advanced, and business Spanish classes.

Managed accounts of over 100 Albertsons and Acme video departments throughout the US. Supervised the demand planning and returns processes of our vendors.