Devin Rafferty Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Denver, Colorado, United States

- Team leader and strategist, representing for the SEM department. Spearheading digital strategy, campaign implementation, and client communication for the agency's largest accounts while collaborating with VP and Director of Search on high-priority projects.- Experience in industries ranging from outdoors, hospitality, travel, and luxury retail. consumer finance, and consumer tech. Set digital strategy for team and clients, oversee account optimization and campaign management, and serve as primary point of contact for clients, platform representatives, and internal teams.- Drive innovation and performance by partnering with reps from Google, Apple, Microsoft, and other platforms to identify new opportunities, while working closely with web development, SEO, and analytics teams to optimize site implementations and overall digital effectiveness.- Recognized as an agency leader in advanced tools including Excel, GA4, Tableau, Google Ads, SA360, and AI applications in search, responsible for optimizing creatives with client brand marketing teams and internal creative teams, conducting performance analysis, and disseminating high-impact insights across the organization.

- Demonstrated strong client relationship management by identifying needs, connecting clients with appropriate teams (resulting in 5 new contracts), and independently leading QBRs, strategy recommendations, and performance calls for 20+ accounts.- Developed and pitched an AI-based training program, winning best presentation at a company-sponsored shark tank event, while creating a prototype AI tool that reduced time spent on a recurring task by 90%.- Spearheaded go-to-market strategies for mobile apps, leading to over 30k installs in 6 months for a new app and a 192%+ increase in installs for an existing client's app.- Implemented innovative digital strategies resulting in significant growth for a world-reknowned ski resort leading to 90% increase in revenue with 10% ROAS improvement YoY for the winter, and 209% traffic increase with 248% revenue growth YoY during the largest sale of the year.- Identified and capitalized on new market opportunities, driving a 176% revenue increase and 198% ROAS growth, while consistently exceeding ROAS benchmarks by 60% for a world-class ski resort.- Recognized as an agency leader in mobile app ads, GA4, and AI applications, conducting multiple trainings and contributing to app audits while continuously sharing high-impact insights across the agency.

- Led SOP production and team training on new processes, saving 6-8 hours monthly, while testing and implementing new tools for reporting and account management.- Championed cross-team collaboration on internal and client-facing projects, developing project timelines and regularly sharing insights on new tests and tools to improve agency operations.- Recognized as a Tableau expert, creating innovative data analysis reports and visualizations that facilitated data-driven decision-making and became standardized templates across the agency.- Led performance analysis and reporting for clients, developing new client-facing and internal reports monthly while serving as a key contributor to client projects and agendas.

Louisville, Colorado, United States

- Prioritized customer satisfaction by developing relationships with recurring clients, while independently managing cold case and grab-and-go sections to ensure adequate stock levels.- Demonstrated team support by assisting understaffed departments and colleagues with tasks beyond regular responsibilities, while consistently adhering to food safety guidelines and maintaining clean workstations.

Paris 11, Île-De-France, France

- Collaborated with cross-cultural, cross-functional teams on major client projects, leading research, strategizing direction, and supporting content creation for deliverables and presentations.- Conducted extensive industry research to uncover insights and opportunities, regularly sharing findings with the team and presenting to broader audiences.- Supported a team of 5+ on one of the agency's largest clients, assisting with editing over 1000 creative assets and generating 20 quality leads for new sales and long-term contracts across industries.- Versatile contributor to various aspects of client-facing projects, including writing and editing content, while adapting to different cultural and functional team dynamics.

Boulder, Colorado, United States

- Informed clients of new services and products which led to 30-40 referrals each month- Developed and maintained high value relationships with clients and safeguarded sensitive information- Independently managed branch ATMs and oversaw filling, unloading, and required maintenance each week- Awared on multiple occassions for volunteering to help other branches and displaying excellent service to clients

Boulder, Colorado, United States

Louisville, Colorado, United States

Cashier, Expo, Busser- Managed high-volume cash transactions and customer service, balancing registers daily and serving hundreds of customers per shift while providing personalized recommendations and upselling.- Demonstrated versatility by supporting cross-team tasks, adhering to food safety standards, and maintaining clean workstations beyond regular responsibilities.

Louisville, Colorado

Host, Expo, Busser

Louisville, Colorado

Expo, Busser

Louisville, Colorado

Host, Busser

Bachelor Of Science In Business Administration - Bsba, Marketing, Entrepreneurship, Technology Arts And Media

Dean's List: Spring 2017, 2019 Projects: -New Venture Launch: created and managed marketing for a crowdfunding platform for small.

Education record

Paris, France Projects: -Trend Forecasting: analyzed market trends and developed a strategic direction for a new line of luxury fashion.

Education record

Education record

DECA, Ultimate Frisbee