Devin Sinclair
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Devin Sinclair Email & Phone Number

COO at Bloom & Wild | Former CEO of Mr D Food | Advisor | YPO Member at Bloom & Wild
Location: London, England, United Kingdom 12 work roles 5 schools
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Role
COO at Bloom & Wild | Former CEO of Mr D Food | Advisor | YPO Member
Location
London, England, United Kingdom

Who is Devin Sinclair? Overview

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Devin Sinclair is listed as COO at Bloom & Wild | Former CEO of Mr D Food | Advisor | YPO Member at Bloom & Wild, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Devin Sinclair.

Devin Sinclair previously worked as COO at Bloom & Wild and Chief Operating Officer at Sproutl. Devin Sinclair holds Mba from University Of Cambridge.

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Bloom & Wild

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Profile bio

About Devin Sinclair

A dynamic leader and experienced tech business operator with proven success in building, managing and rapidly scaling market leading online platforms. Chartered accountant and MBA.Devin is COO of the Bloom & Wild Group - Europe's #1 online flower gifting company, home to the Bloom & Wild, bloomon and Bergamotte brands, trading across 8 countries - where he oversees operations, sourcing, finance, sustainability, customer service and plays a key role in the overall leadership of the group.From 2015 to 2021, Devin was the CEO of South Africa's leading online food delivery business, Mr D Food, a subsidiary of takealot .com and global internet group, Naspers. - In this role he transformed a decades old analogue food delivery business into a world class, mobile focussed, online food delivery marketplace platform that became the #1 app in South Africa. - He scaled the business from thousands, to millions of orders per month and achieved a market leadership position, ahead of Uber Eats. - Devin expanded Mr D Food across more than 100 regions in South Africa, partnering with over 8 000 restaurants, more than 10 000 drivers and growing the customer base to 1,5million monthly active users.- Mr D Food was initially funded through takealot.com by Tiger Global, and went on to be acquired become a subsidiary of global internet group, Naspers.- In my capacity as CEO of Mr D Food, I also sat on the group executive of takelot. com - South Africa’s largest ecommerce retailer. Between Mr D and Bloom & Wild, Devin was the COO of Sproutl, a venture capital backed online marketplace start-up, connecting the best independent garden centres and outdoor living brands with digital native consumers in the UK. Sproutl raised a $9m seed round in 2021, led by Danny Rimer at Index Ventures.Devin's deep understanding of product and consumer technology, ability to execute on strategies, enthusiasm for leading people and broad commercial experience is complemented by a foundation of academic excellence and international expertise. His previous experience includes direct to consumer ecommerce, financial services and an entrepreneurial venture.Devin holds an MBA from the University of Cambridge, Judge Business School and is a Chartered Accountant with a B.Com and PGDA from the University of Cape Town.

Listed skills include Strategy, Entrepreneurship, Due Diligence, Start Ups, and 11 others.

Current workplace

Devin Sinclair's current company

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Bloom & Wild
Bloom & Wild
COO at Bloom & Wild | Former CEO of Mr D Food | Advisor | YPO Member
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12 roles

Devin Sinclair work experience

A career timeline built from the work history available for this profile.

Coo

Current

London, London, Gb

Europe's #1 online flower gifting company, home to the Bloom & Wild, bloomon and Bergamotte brands, trading across 8 countries. Responsible for operations, logistics, sourcing & supply chain, sustainability, customer service and the finance and legal teams. In addition, I work closely with the founder to shape strategy, manage investors and provide overall leadership of the group.

May 2023 - Present

Chief Operating Officer

London, Gb

Online marketplace start-up which connected the best independent garden centres and outdoor living brands with digital native consumers in the UK. Sproutl raised a $9m seed round led by Index Ventures. Partnered with the founders to lead the commercial and operational aspects of the business, provide strategic counsel and drive the execution of key objectives.

Oct 2021 - Mar 2023

Ceo

Cape Town, Western Cape, Za

Mr D Food is South Africa’s leading online food delivery platform operating across SA, with millions of users, over 8 000 restaurants and partnerships with more than 10 000 drivers. It is one of the most popular mobile apps in the country, having reached #1 in the Apple App Store and Google Play Store. Mr D Food was initially funded through takealot.com by Tiger Global, and went on to become a subsidiary of global internet group, Naspers.Responsible for:- Strategic leadership and operational management of all elements of this high growth business. - Transforming the legacy analogue Mr Delivery into the online Mr D Food. - Driving rapid growth and customer acquisition of millions of new users.- Achieving a market leadership position - ahead of Uber Eats.- Directing the development of systems, teams and technology to support hyper growth.- Overseeing product development strategy and prioritisation.- Securing commercial partnerships with global and local restaurant brands.- Driving sales team to sign up and onboard over 8000 restaurants.- Building an in-house engineering team to develop new platforms and mobile apps.- Growing the team from 15 to over 400 people by attracting and retaining top talent.- Strategy and budget development. - Full P&L responsibility.- Securing additional funding from shareholders.- Managing shareholder reporting and requirements.

Jan 2015 - Jul 2021

Takealot Group Exco Member - Ceo Of Mr D Food

Cape Town, Cape, Za

Member of the group executive of Takelot.com - South Africa's largest e-commerce retailer and the parent company of Mr D Food.

Jan 2015 - Jun 2021

Chief Operating Officer

Cape Town, Western Cape, Za

Apr 2013 - Nov 2014

Strategy And Business Development Consultant

Cape Town, Western Cape, Za

Sep 2012 - Mar 2013

Investor Relations

London, Gb

MBA Internship.

Jul 2012 - Jul 2012

Strategy Consultant

Berlin, Berlin, De

Oct 2011 - Nov 2011

Founder And Managing Director

Sinmax Investments

- Sinmax Investments owned 3 "vida e caffe" stores in Cape Town and Johannesburg.- vida e caffe is a premium espresso bar brand with stores throughout South Africa.

Apr 2008 - Oct 2011

Ceo'S Management Designate

Invicta Holdings Limited

- Reported directly to the CEO of this JSE listed (JSE:IVT) investment holding and management company on a variety of strategic assignments.- Seconded to subsidiaries of the group to assume interim general management roles.

Sep 2009 - Aug 2011

Audit Senior (Usa Secondment)

Worldwide, Oo

Jan 2009 - Mar 2009

Audit Senior

Worldwide, Oo

- Managed and executed audit work on multiple Deloitte clients in a variety of industries. - Achieved “Star Performer” performance rating. (Highest possible rating)

Jan 2006 - Nov 2008
5 education records

Devin Sinclair education

Mba

University Of Cambridge

Chartered Accountant, Accounting And Finance

South African Institute Of Chartered Accountants

Pgda, Post Graduate Diploma In Accounting

University Of Cape Town

B.Com, Financial Accounting

University Of Cape Town

Matric, High School

Kearsney College
FAQ

Frequently asked questions about Devin Sinclair

Quick answers generated from the profile data available on this page.

What company does Devin Sinclair work for?

Devin Sinclair works for Bloom & Wild.

What is Devin Sinclair's role at Bloom & Wild?

Devin Sinclair is listed as COO at Bloom & Wild | Former CEO of Mr D Food | Advisor | YPO Member at Bloom & Wild.

Where is Devin Sinclair based?

Devin Sinclair is based in London, England, United Kingdom while working with Bloom & Wild.

What companies has Devin Sinclair worked for?

Devin Sinclair has worked for Bloom & Wild, Sproutl, Mr D Food, Takealot.Com, and Okapi.

How can I contact Devin Sinclair?

You can use AeroLeads to view verified contact signals for Devin Sinclair at Bloom & Wild, including work email, phone, and LinkedIn data when available.

What schools did Devin Sinclair attend?

Devin Sinclair holds Mba from University Of Cambridge.

What skills is Devin Sinclair known for?

Devin Sinclair is listed with skills including Strategy, Entrepreneurship, Due Diligence, Start Ups, Mergers, E Commerce, Business Development, and Ifrs.

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