Devin A. Smith, M.A.

Devin A. Smith, M.A. Email and Phone Number

Senior Events Marketing Manager @ Adobe
Washington, DC, US
Devin A. Smith, M.A.'s Location
Washington, District of Columbia, United States, United States
Devin A. Smith, M.A.'s Contact Details

Devin A. Smith, M.A. work email

Devin A. Smith, M.A. personal email

n/a
About Devin A. Smith, M.A.

12 years in event production - 15 years in digital marketing Industries served: software, healthcare, legal, nonprofit, financial services, hospitality, retail, celebrity, weddingsBudgets managed: $1,000 - $250,000 for events; $12,000 – $1.24M for digital marketingQualified skillset: Event Management
 - Social Media Management - Brand Management - Project/Program Management
 - Strategic Planning/Communication – Digital Marketing - Public Relations
 - Logistics – SEO/SEM
 - Blogging - HTML 
- Wordpress
 - Hubspot
 - Salesforce
 - Google AdWords/Analytics (Certified) 
- Adobe Creative Suite

Devin A. Smith, M.A.'s Current Company Details
Adobe

Adobe

View
Senior Events Marketing Manager
Washington, DC, US
Website:
adobe.com
Employees:
40967
Devin A. Smith, M.A. Work Experience Details
  • Adobe
    Senior Events Marketing Manager
    Adobe
    Washington, Dc, Us
  • Adobe
    Paid Media Marketing Manager
    Adobe Nov 2021 - Present
    San Jose, Ca, Us
  • Adobe
    Enterprise Digital Marketing Manager
    Adobe Sep 2020 - Nov 2021
    San Jose, Ca, Us
  • Adobe
    Field Marketing Program Manager, Public Sector
    Adobe Feb 2020 - Sep 2020
    San Jose, Ca, Us
  • Medicaid Health Plans Of America (Mhpa)
    Director - Events, Marketing, And Business Development
    Medicaid Health Plans Of America (Mhpa) Feb 2019 - Feb 2020
    Washington, District Of Columbia, Us
    Events: Oversee all meeting, board meetings, events, and annual conference duties to provide a high-profile platform for our members or prospective members. Manage vendor vetting and booking, and event logistics, including but not limited to timeline, venue sourcing, food/beverage, audio-visual services, agenda/speaker development, staff requirements, etc. Lead the development of effective budgets, plans, strategic goals and the performance against budget and plan (for both revenue and expenses) and achievement of department goalsDevelop and implement annual marketing strategy; Direct and manage the development, design, production, and delivery of digital marketing tactics and marketing collateral, to drive interest and participation for all meetings and annual conferenceBusiness Development: Direct and oversee MHPA membership and development activityDevelop and execute business development strategy to reach organization's annual revenue goal of $3 millionStrategic and day-to-day responsibility for recruitment and retention of MHPA member plans, partners and conference sponsors
  • Medicaid Health Plans Of America (Mhpa)
    Senior Manager, Marketing And Events
    Medicaid Health Plans Of America (Mhpa) May 2018 - Feb 2019
    Washington, District Of Columbia, Us
    Successfully increased sponsorship revenue by 142% through targeted business development strategy and partnership barter agreements within 5 months Bolstered conference attendance by 30% and registration revenue by 20% with targeted and comprehensive event marketing strategy Sole conference manager responsible for venue selection, agenda development, exhibit floor mapping and sales, registration, speakers, catering, contract negotiation, sponsorship, and staff delegation
  • Ivy
    Events Manager
    Ivy May 2017 - May 2018
    New York, New York, Us
  • Nexus
    Tradeshow And Marketing Manager
    Nexus 2015 - 2017
    Falls Church, Va, Us
    Executed 40+ tradeshow exhibits annually across the United States, Canada and Europe that proved to be the company’s highest revenue generator, providing leads that led to 80% of total profitsOnsite manager for all tradeshows, conferences and client events, overseeing exhibit booth installation and dismantling, exhibit house workflow, maintenance schedules, exhibit booth storage, cataloging, inventorying and management of all exhibit assetsSole event planner responsible for coordinating large scale client soirées and galas, including venue sourcing, contract negotiation, sponsorship, catering, entertainment, décor, A/V, step-and-repeat, and staff delegation, within a $250K annual budgetAssess, implement and develop planning agendas, custom tailored for each show to ensure consistent and effective staff communicationContent Manager responsible for curating blog articles, case studies, white papers, email blasts and product fact sheetsLed PR campaign announcing company’s $28M growth equity investment; included full digital, radio and print media tourConducted post-event evaluations with C-Suite to review and assess event improvements
  • Gardere Wynne Sewell Llp
    Brand Manager & Online Presence Specialist
    Gardere Wynne Sewell Llp 2013 - 2015
    Dallas, Texas, Us
    Content Manager responsible for curating website content, Firm news, PR announcements, blog articles and newslettersDeveloped and executed branding and business development strategies for Firm practice groups and individual attorneysOversaw Firm website redesign, including 240 new attorney headshots, wireframes/site architecture, design and contentProject managed Firm rebrand, including logo refresh and new Firm stationery, marketing collateral and branded products
  • Trifecta Event Management, Llc
    Event Producer
    Trifecta Event Management, Llc 2009 - 2015
    Dallas, Texas, Us
    Led event production for corporate and nonprofit events of the high profile stature for clients such as the Dallas Mavericks, Texas Rangers, Dallas Cowboys, Russell Simmons and Matthew McConaugheyExecuted event logistics, including catering, décor, staffing, floor plans, AV, sponsors, entertainment, step-and-repeat, VIP, and auctionAchieved revenues grossing over $500K in revenue for not-for-profit charities through silent and live auctions, and in-kind donationsOversaw on-site special event coordination for charitable events that were televised on Bravo TVSpearheaded day-of coordination for weddings with a minimum budget of $25K to ensure proper and timely ow of ceremony and reception deliverables
  • Southwest Media Group
    Search Marketing Specialist
    Southwest Media Group Sep 2012 - Apr 2013
    Dallas, Texas, Us
    Managed national paid search campaigns with budgets ranging from $50K to 1.24M in annual spendDeveloped mobile-only search marketing campaigns for Pro Cuts’ 28 markets, increasing coupon redemptions by 40%Rebuilt Cool Cuts 4 Kids’ Google paid search campaign to achieve increased coupon conversions by 286%
  • Reachlocal
    Web Presence Professional
    Reachlocal 2011 - 2012
    Woodland Hills, Ca, Us
    Optimized 25+ small business websites to gain placement on the first pages of Google, Yahoo! and Bing within 6 months Wrote blog articles and website content that boosted SEO metrics and increased inbound sales by 30% in first 6 monthsElevated social presences on Facebook, Twitter and YouTube, providing 10x more impressions, leads and engagements
  • Marketwave
    Public Relations Intern
    Marketwave Jun 2010 - Aug 2010
    Plano, Texas, Us
    Wrote news releases, media advisories, fact sheets and other PR materials for OncorElectric & SMART Meter TexasSupported marketing, public relations and event planning projects with venue andvendor research, community research and tracking of statistical demographic data
  • The Richards Group
    Nonprofit Brand Management/Public Relations Intern
    The Richards Group Jan 2010 - May 2010
    Dallas, Texas, Us
    Drafted news releases, editorial calendars, brochures cover letters to be included in media kitsProvided marketing research that benefited public relations and brand management efforts for Red Lobster, The Dallas Foundation, QT, MetroPCS, Patron and Chick-fil-A

Devin A. Smith, M.A. Education Details

  • American University
    American University
    Strategic Communication
  • University Of North Texas
    University Of North Texas
    Public Relations And Marketing

Frequently Asked Questions about Devin A. Smith, M.A.

What company does Devin A. Smith, M.A. work for?

Devin A. Smith, M.A. works for Adobe

What is Devin A. Smith, M.A.'s role at the current company?

Devin A. Smith, M.A.'s current role is Senior Events Marketing Manager.

What is Devin A. Smith, M.A.'s email address?

Devin A. Smith, M.A.'s email address is ds****@****ems.com

What is Devin A. Smith, M.A.'s direct phone number?

Devin A. Smith, M.A.'s direct phone number is +121477*****

What schools did Devin A. Smith, M.A. attend?

Devin A. Smith, M.A. attended American University, University Of North Texas.

Who are Devin A. Smith, M.A.'s colleagues?

Devin A. Smith, M.A.'s colleagues are Just A Human, Rajat Jain, J Eisenmann, Alaa Abbadi, Michael Guthmann, What The, Mirela Budaes.

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