Building an online platform to provide a universal basic entrepreneurship support system that ensures that everyone regardless of background, education, geographic location, economic circumstance or life circumstance has the support and training needed to start a business. Included 1600 hours of e-learning content around creating an impact-oriented venture and a social network based mentor platform for heutagogic based training and support in the following areas:- Program Management & Software Development – Developing the SDLC based development plan for software development and ongoing product phase out for MVP and phase one through three product roll out. Utilizing hybrid Waterfall and Agile/SCRUM plan based on both ITIL and TOGAF architecture for flexibility through product stages from strategic to operational development.- Business Plan Development – Develop and document the needs based feature set and product description, organizational and management structure for the business, market analysis findings, pricing and gross margin targets, anticipated customer lifetime value, and overall financial projections for pure & hybrid SaaS business models.- Customer Journey Optimization Strategies - Optimization of the customer’s journey, not just individual touch points in order to drive the highest volume of brand advocates as possible. This entails mapping out the customer journey across demographics and psychographics, customer lifetime value analysis to see what the long term values of the various segments are, and identification of inflection points with the highest potential for return on investment.- Marketing Plan Development – Development of initial “Go to Market” launch strategies as well as the five-year growth and sustain marketing plans. These plans include the initial market penetration strategy, the years 1-3 growth strategy, channel distribution strategy, and the year one communication strategy.

Co lead all aspects of NYC startup incubator supporting women, underrepresented minorities and immigrants in ideating, launching and scaling their ventures . Responsibilities included: setting organizational vision and program structure, advising startup founders, revenue and fundraising strategy, budget allocation, team development, and board management. Building partnerships with tech, social and civic leaders including Google, Standard Chartered Bank and BNY Mellon, Echoing Green, Manhattan Borough President's Office and the NYCEDC, to benefit CCNY startups. Graduated startups earned/raised $32 million, filed 37 provisional patents, and hired more than 400 employees in NYC.

Managing its tech startup programming, and overseeing a prototyping lab for our hardware and software startups, with a focus on connected devices. Roles and Responsibilities:-Oversee annual entrepreneurship competitions-Provide guidance and oversee milestones for the tech startups incubated at the Center-Create and manage a network of advisors both internal and external to CCNY-Manage a semester-long bootcamp, one-off workshops, and other educational initiatives for tech entrepreneurs at the incubator and students across the campus-Serve on the leadership team of the Center-Manage a full-time engineer and other support staff as neededThe Zahn Innovation Center offers funding for startups through our competitions, which target connected hardware, software and social entrepreneurs. We provide access to mentors across industries, legal services, rapid prototyping and other programming. We incubate more than 35 startups each year.

Strategy Consultant for a diverse portfolio of clients, responsible for the creation of strategic digital transformation roadmaps, custom software applications and tactical execution of business plans, “go to market” strategies and customer acquisition processes:Go To Market Strategies: Development of “Go to Market” launch strategies. These plans include pricing strategy, market penetration strategy, three year growth strategy, channel distribution strategy, and one year communication strategy. Identification and definition of key market segments and potential financial metrics (CLTV), segment’s needs, associated value propositions and needed out reach strategies to onboard them as customers.Brand-as-a-Service Transformation - Assisting clients in moving to a 1:2:1 relationship (at scale) with their customers and consumers in order to facilitate a Brand as a Service mentality, where the client's company becomes a trusted adviser to the customers and consumers. This typically involves CRM transformation and 1:2:1 direct marketing techniques, coupled with analytics and 'just in time' performance-based optimization marketing, to drive individual relationships at mass scale.Digital Transformation - Assisting companies in transforming their business models, their relationship with their customers, and their day to day processes using technology. Analytics driven marketing - Transformation of companies to real-time, analytics driven decision making and activity across all channels and business units. Creation of marketing KPI dashboard and analysis processes for entire marketing, lead, and sales cycles. Created lead scoring, cost per acquisition, and customer lifetime value measurement tools for use to identify best candidates and variable messaging needs for integrated marketing campaigns.Customer Journey Optimization - Optimization of the customer’s journey, not just individual touch points in order to drive the highest volume of brand advocates as possible.

Capgemini Consulting is the Strategy and Transformation Consulting brand of Capgemini Group.Our mission: To be the partner of choice in a new wave of Business Transformation, fueled by the multi-decade digital transformation of business and society.Our goal is to guide our clients through their transformation projects, from strategy to implementation, empowering them to achieve superior results in the marketplaceWe offer a wide scope of competence and a unique range of specific expertise, including Marketing, Sales and Service innovation:1. Strategic & Operational Marketing2. Customer Strategy3. Customer Insight and Analytics4. Channel Management5. Digital Transformation

Creation of “go to market” marketing strategies and processes for clients in the healthcare. e-learning and entertainment industries. This strategies included:• Database Development - Identification of key vendors and data points needed for lead generation, segmentation and marketing automation.• Integrated Marketing - an integrated marketing strategy implementation where for them using coordinated campaigns of Direct Mail with personalized landing pages and IMB tracked emails upon the receipt of the direct mail piece. All of this was tied into a marketing automation platform and used Salesforce as the Business intelligence back end.• Event Marketing - Tradeshow event marketing strategy pre and post show marketing, booth and uniform design. Included pre show PR push and collateral and presentation design for booth presentation and word of mouth at the show.• Social Media Marketing - Social Media strategy included editorial calendar for scheduling content on blog, twitter, linked in and facebook. Entire editorial calendar was crafted in multiple voices following the published editorial calendar of the key industry publications.• Search Engine Marketing - Paid SEM strategy with variable landing pages and Multi-variate testing on keywords, ad copy, landing page copy. Initial keyword analysis based on • Reporting and Analytics - Creation of Marketing and Sales KPI dashboard for entire marketing, lead and sales cycle.

One of three managing executives in the firm, my P&L level responsibility was for the Agency Services division. Responsible for managing a team of 15 Project Managers, Designers, and Back-end Developers in three countries in order to accomplish the following: 1. The training and support a client base of 450+ agencies and their sales, marketing and account management staff2. Actively seeking new engagements and closing them for our internal agency 3. Guiding the campaign strategy and tactics for these projects and managing the teams tasked with delivering these projectsDirect oversight of approximately 50 active client relationships at any given time. Oversight on 25 projects at any one time with budgets ranging from $30K to $1.5 million. My initial role in any project is to conduct a three-pronged needs analysis comprised of technical, marketing, and analytics needs. In charge of the scope of work and create project proposal prior to hand-off to Project Manager. Manage all Project Managers throughout project life cycle to ensure client expectations are met and exceeded, parameters adhered to, and any issues are resolved in a timely manner. Clients: JWT, Draft FCB, G2, Digitas, Wunderman, Carlson, Cambell-Ewald, GM, Saturn, RCN, Rogers Telecom, Playboy, MTV, Kaplan University, Puritans Pride, George Washington Scholars Forum, the DMA, Wolters-Kluwer, Plan USA, Sage Software and Accurian, Kraft and Aetna