Devi Shah, Mba Email & Phone Number

Austin, TX, US

Austin, TX, US

• Improving fundraising effectiveness within annual fundraiser by focusing events committee on donorcultivation
• Partnering with resource committee to further engage donors through segmentation based oninterests

• Defined and executed social media strategy to drive engagement resulting in 70% increase in interactions over the past 90 days.
• Managing creative development team and scheduling to drive engagement resulting in 70% increase in interactions over the past 90 days.
• Expanding marketing strategy to include development campaigns, website optimization and internal communications.

US

• Increasing donor retention and moves management by identifying strategies to support thedevelopment team.
• Developing a culture of philanthropy across the board. Brainstormed strategies to meet fundraisinggoals and launched the first recurring giving campaign.

Westlake, Texas, US

• Advocated for investment in mobile marketing design with executive leadership. Team designed and delivered improvements resulting in a 12% YOY increase in effectiveness.
• Created and launched strategic content to actualize integration with TDAmeritrade with executive leadership resulting in web conversion >40% higher than target.
• Promoted from individual contributor to people leader and nominated from a team of over 30 members to participate in Schwab’s Leadership Development program.

Westlake, Texas, US

• Identified, recruited, trained and developed AB testing team and program to bring in >$25M incremental client assets.
• Presented a new strategy to c-suite to focus on less affluent investors. By featuring learning content more prominently, their share of Schwab’s new clients doubled.
• Strengthened organizational culture to promote transparency and collaboration throughout the digital marketing team resulting in 11% increase in engagement.

Seattle, WA, US

• Created an activation plan for global segmentation by synthesizing complex insights and bringing personas to life, using quantitative and qualitative data.
• Drove consistency in multiple languages for global brand communications as part of the brand’s largest re-launch and the company name change.

• Personal sabbatical to travel around the world for leisure and to relocate to Austin, TX.

New York, New York, US

• Conducted data and research analysis to become Hispanic and low-income customer segments expert. Built foundational learning to increase brand share by >15%.
• Identified opportunity for the organization to focus on digital marketing instead of traditional channels. Built e-commerce standards and KPIs to increase 4% YOY.
• Represented Colgate at Advertising Research Foundation to build stronger digital marketing competencies internally.

New York, New York, US

• Led the personal care team for Softsoap and Irish Spring. Identified customer needs that ledto the best-ever product line launch, delivering 10% incremental growth to the brand.
• Managed a $1.5M research budget, persuading senior leadership to focus on strategicinsight development and the brand’s long-term growth opportunities.

Master Of Business Administration - Mba, Strategy, Entrepreneurship

Bachelor Of Science - Bs, Major - Mechanical Engineering; Minor - General Business