Devisree Rajendran Email & Phone Number

Concord, Nc, Us

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Teaneck, New Jersey, Us

•Obtain complete knowledge on the various business groups and their reporting requirements.•Developing reports individually to gauge the understanding of the process/reports.•Review project schedules and deliverables with the client management.•Involved in checking whether the requirement matches custom variables in the Solution design requirement document.•Creation of report suites under development and production environment for each phase testing and validation of progress of the custom variables in site catalyst.•Configuring custom variables under each report suites.•Involved in validation of omniture variables in website using site catalyst debugger and Http fox .•Creating dashboard for each website once it in production phase and exclude all the internal IP for the particular report suite.•Initiating streamline process in the release workflow starting from requirement, tech specs generation and code implementation, testing and validation.• Identify broken tags or Pages on which tags are missing to ensure complete tracking.

London, Gb

Primary function is to run campaign management and oversee ad serving done at various delivery locations in IndiaReceiving online campaign requests from Media planners.Setting up the online campaigns on Double click’s DFA and generate TPS tags.Traffic campaigns into our proprietary Ad-Server in a timely mannerHelp audit all trafficked campaigns for technical and content integrityCo-ordinating with Media planners and Web publishers for taking up campaigns on various websites like Yahoo, Rediff, MSN, Manorama, Eenadu, Dinamalar, Times of India, India times , Bharathmatrimony.Closely monitoring the campaign performance and optimizing the campaigns.

Sunnyvale, Ca, Us

Uploading and scheduling ads• Bookings of the insertion orders• Making revenue reports• Approving Make goods of under delivery• Performing revisions on campaigns • Checking of each and every revision of team for accuracy • Quality check and proof read all the ads• Preparing the committals • Assisting manager with Projects• Flagging off the critical issues, delivery status to the account manager• Preparing various other related reports like, campaign details , creative running on• Optimizing the campaign for client and allocating the space on site• Trouble shooting of various products• Monitoring the campaign and preparing the daily delivery reports • Monetization and optimization of campaigns• Insert 3rd party ad traffic monitoring tools from vendors like Double-click & eyeblaster.• Reviewing creative submissions to ensure technical specifications are met• Work in conjunction with Account Managers and Inventory Planners to perform reallocations, pricing adjustments, creative and placement optimizations• Provide customers, sales and inventory planner with reports (weekly/monthly) in order to gauge click, and delivery performance

Plano, Texas, Us

•Worked closely with media planners and websites in the development and management of all online and email campaigns.•Instructed and advised all sites about initial implementation of tags. Made sure all creative serving properly, made or suggested optimizations as necessary.•Tracked live campaigns closely, and made recommendations for modifications to ensure overall success of campaigns.•Done trouble shooting for various Ad serving problems for various clients.•Monitored traffic to determine effectiveness of web-based advertisements, analyzed data, formulated status reports for sales team members, clients, and management, and provided recommendations to improve marketing campaigns.•Systematic reporting to clients by daily / monthly reports, inventory reports, error reports & Pre-QA reports.

Bachelor Of Engineering (B.E.), Computer Science & Engineering

High School