Devi Sri Setiyadi Azi Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

Jakarta, Indonesia

- Managing L'Oreal Consumer Products (Maybelline, Garnier & Loreal Paris) both in GT & MTI Channel in Greater Jakarta Area (Jakarta, Banten, Bekasi & Karawang)- Develop and manages team both Internally & externally to achieve target (3 Supervisors under Loreal, 3 Supervisors Distributor & 5 Salesman)- Maximize area potential through a better Coverage (Increasing number of outlet covered vs Outlet Universe), Distribution (Numeric & Weigted Distribution), Merchandising (Better Availability & Visibility) and Activation (In-Store Activation etc.)Achievement: - Evo (%) 2023 vs 2022 41% & Sales Achievement 101% vs FY Target of 2023- Nominated as Best ASM in West Region of 2023

Jakarta Raya, Indonesia

- Managing 5 Distributors (5 Territory Sales Supervisor, 20 Salesman, 10 Surveyors, 15 SPG) & 1 Key Account Supervisor around Greater Jakarta Area (Including Purwakarta, Karawang & Subang)- Ensure Primary & Secondary sales targets are achieved- Ensure of trade promo & consumer promo are well implemented in the area- Ensure of RTM Implementation which cover about 3.500 outlets (retail, LMT, MTKA, Key Account)Key Achievemet:1. Best Area Sales Manager PT Belfoods Indonesia 20202. Highest Growth of 2020 (40% vs LY)

Provinsi Bengkulu , Indonesia

- Develop capability of Sales Team in Bengkulu and Jambi Province (GT & MTI Channel), handling 2 Distributors- Maximize area coverage, distribution, merchandising & activation (CDMA)- Ensure implementation of Sales Brief Program- Ensure of primary and secondary target are achieved

Jakarta

-Control team sales in market execution activities such as merchandising, stock management, outlet order generation, outlets pictures of success materials.-Review and communicate sales representatives daily, weekly and monthly achievement (target volume, call effectiveness rate, asset productivity).-Develop team capability through reviewing and coaching to enhance skill and identify achievement gaps and room for improvement.-Analyze and review existing market and sales condition based on data, identify marketing program and strategy for improvement.-Ensure all CCAI assets in-field are well managed. Also find in market potential outlets to be placed our asset.-Ensure existing and new outlet development are classified in the right segmentation based on outlet charactersitics.-Improving the potential market, identify area for improvement to optimizing sales performance to achieve sales target by vertical and horizontal.-Manage and monitor effectiveness of product availability, promotion and marketing program in market execution.-Assist customer value preposition project to increase the quality performance both area and outlet classification-Assist Coca-Cola Official Distributor (third-party) to manage sell in and sell out of warehouse stock.-Coordinate redelivery process of undelivered product with Coca-Cola Official Distributor (third-party).-Build relationship with customers and support market issue rising from customers related to business and market issue.

Wisma Pondok Indah

• Creating, managing and maintaining the integration and balancing of outlets, territories, sales, product distribution and merchandising process that could generate an improvement for route to market effectiveness and efficiency.• Establishing the right service policy in order to enhance current distribution environment, review and adjust current distribution to keep up with the market dynamics.• Identify the most appropriate distribution system in un-captured city and suburb area in order to improve point of availability• Preparation for sales execution to be aligned with outlet growth and distribution strategy and inline with overall company Business Plan.• Lead survey to analyze quality of service to CCAI customer on traditional and modern channel and provide recommendation to senior management to improve quality of service.• Provide analysis and recommendation to senior management on Time Motion Study for Business Development Representative and Merchandiser position.• Develop alternative effective distribution and more cost efficient to replace current distribution system.• Responsible for strategic distribution throughout the Sumatera and Java region • Conducting a national time study based on outlet segmentation and job position to ensure the efficiency on work place activities and evaluate on route & in outlet effectiveness.

I learned about CCAI a lot, overviewed each function and explained the role of being an employee at CCAI. Being a part of sales team was such an honour and challenging journey

Jakarta