Devita Yunianti Permatasari Email & Phone Number

Jakarta, Indonesia

Responsible for the planning, execution, and delivery of video-based learning materials for Sampoerna Academy Online. It involves collaborating closely with curriculum heads, teachers, and the video production team to ensure the creation of high-quality, engaging educational content.Key responsibilities include:• Overseeing the entire video production process from initial lesson plan conversion to final delivery, including scheduling, resource allocation, quality control, and progress tracking.• Transforming lesson plans into visually compelling and informative presentation decks to serve as video backdrops.• Liaising with stakeholders, including curriculum heads, teachers, and the video editing team, to gather feedback, communicate changes, and ensure timely project completion.• Coordinating with the vice principal to plan and execute video shoots, handling scheduling and operational details.• Identifying opportunities to streamline workflows, enhance efficiency, and optimize the video production process.

Jakarta, Indonesia

Responsible for optimizing the workflow and productivity of the creative team by managing task intake, prioritization, and delivery within the Sampoerna Schools System (Sampoerna Academy, Sampoerna University, and Putera Sampoerna Foundation).Key responsibilities included:• Oversaw the entire creative process, from task initiation to completion, ensuring efficient resource allocation and timely delivery of deliverables.• Assessed the team's workload, balanced tasks, and assigned resources to maximize productivity and meet deadlines.• Provided regular updates to creative leads and the CMO on workload, resource allocation, and task milestones.• Effectively communicated with diverse stakeholders, including brand managers, principals, teachers, and HR, to understand their needs and ensure task alignment with organizational goals.• Identified bottlenecks and inefficiencies in the creative process and implemented solutions to enhance overall team performance.• Fostered a collaborative environment by facilitating communication between team members and resolving conflicts to ensure smooth task execution.

Jakarta, Indonesia

Involved in projects across all categories, with a primary focus on Women's Shoes & Clothing and Beauty. Responsible for developing and assisting in strategy and operations of Search, Homepage, and Recommendation features to drive user growth of categories and improve user and seller satisfaction by enhancing user browsing experience.Responsibilities:• Identified category user interests/buying decision needs by understanding different browsing patterns, local market behavior, and category strategy.• Performed analysis and research (external data, internal research, site behaviors, post-transaction data) to identify potential areas and opportunities to improve user browsing path, purchase path, and product contents in Search, Homepage and Recommendation features using Lazada’s tools.• Built category knowledge that will be the basis of algorithm and user journey guide developments in Search, Homepage and Recommendation features.• Developed and executed strategies based on category user behavior to help them explore products and purchase, in order to increase category traffic and sales and improve category conversion through Search, Homepage, and Recommendation features.• Developed and performed changes in Lazada’s tools necessary to support business initiatives.• Worked closely with Category, Local and Regional Traffic teams to drive the strategy of categories.• Provided reports and presentations based on the relevant needs and extracted the proper data from relevant tools.• Managed and supervised a team of 4 full-time employees and 4 interns.

Jakarta, Indonesia

As a Category Experience for Fashion and Sports & Outdoors category, I was responsible to drive and support Search & Guided Sales tools strategy and utilization to drive Fashion and Sports & Outdoors category traffic and efficiency.Responsibilities:• Identified new trends based on different sources of platform that champions in high usage of Search keywords and stay on top of trends by gaining knowledge from relevant sources and to be shared to internal stakeholders.• Conducted quality checks on Search algorithm relevance, as well as new Search features.• Optimized the Guided Sales tools (Most Popular, Just For You Theme Card, and Category CRM), including creating and reviewing those channels based on category strategy, category trend, and other factors.• Analyzed structured data on Search & Guided Sales tools performances to draw insights and business recommendations for the category.• Coordinated and drove projects/initiatives related to Search & Guided Sales tools with cross-functional teams and Regional teams to support the category strategy and improve operations efficiency.Achievements:• Actively involved in multiple Search related projects and finished the bulk tasks given on time, while also improving the % of keyword search CTR UV significantly for the overall Fashion and Sports & Outdoors category since 2019.• Applied initiatives continuously to tackle the issues that appeared on Search results and successfully improve the PI score (bad items found/total items reviewed) from the 1st round of review in March 2019.• Consistently brought Fashion and Sports & Outdoors to be the best-performing category in Search & Guided Sales channels, both in BAU and mega campaigns for 2 consecutive years.• Given full support to the Fashion Campaign team in executing campaign operations during mega campaigns (Lazada's Birthday in March 2019 to 11.11 in Nov 2019) on top of my main work.

Greater Jakarta Area, Indonesia

As a Merchandiser for both offline and online channels, my duties include:Offline channel• Analyzed sales and inventory levels of offline stores.• Allocated Berrybenka and Hijabenka products to offline stores based on analysis and market preferences.• Maintained a healthy inventory and run-rate sales ratio for all offline stores.Online channel• Coordinated with the buyer and online marketing to plan a monthly campaign for Berrybenka.• Requested buyer to submit all products and curated product list based on the campaign.• Analyzed all products and curated product list submitted and created a product scoring for every campaign based on on-hand inventory, item sold, product age range, and product margin to achieve an effective campaign result.• Monitored all banner pages including mega menu page, collection page, and curated page regularly and made changes if needed.• Followed up with the buyer if the new collection has fully arrived, to launch and promote the new collection maximally.• Submitted new collection product ID to business intelligence for database matters.

Greater Jakarta Area, Indonesia

In only six months, I got promoted from junior level to mid-level (Merchandiser Planner). The job scope in general was similar, with the additional responsibility which was to plan and calculate the budget allocation of OTB

Greater Jakarta Area, Indonesia

Brands that I have handled:CK Calvin Klein: Dec 16 - Feb 18Paul Smith: Dec 16 - Feb 18Mulberry: May 17 - Jul 17, Jan 18 - Feb 18Armani Exchange: Dec 16 - Feb 17As a Merchandiser Planner Executive, I was responsible for analyzing sales and inventory levels, forecasting sales and product trends, evaluating and controlling product range and category, and ensuring the right merchandise appear in the right place at the right time.Duties include:• Prepared and analyze data for buying.• Liaised closely with principal regarding order placement, order confirmation, damaged item and other merchandising matters.• Created purchase order and care label for incoming shipment.• Provided line sheet book for each season.• Coordinated with warehouse team to arrange and organize shipment delivery to store.• Extracted data from system to provide merchandising team the sales data of all brands by category, style, item, and size details every week and month.• Created weekly and monthly reports for internal and principal.• Managed in-out-transfer (IOT) inventory from warehouse to store, from store to warehouse, and from store to store.• Visited store and analyzed the store's ambience and customer preferences, as well as follow local and global fashion trend in order to buy for the new season.• Provided and presented global fashion trend and product training material of the new season to operation team.• Managed the items exported to third party by creating sales order and arrange it with warehouse and finance team.

Bandung Area, West Java, Indonesia

BOMBBOOGIE is a part of Logo De Corps which provides casual fashion products for young men. BOMBBOOGIE brings energetic and dynamic looks with its finest premium quality and outstanding range of products.As a Data Analyst for BOMBBOOGIE, I have handled 30 BOMBBOOGIE's outlets at department store which spread out in West Java, half of Central Java, and Sulawesi area. The main responsibilities were to analyze sales performance, perform product distribution plan, and ensure that the right product in the right quantity appear in the right place.Duties include:• Created delivery order (DO) to the warehouse by analyzing stores’ sales performance and stock levels to minimize lost sales and achieve sales targets.• Checked new products that will enter the warehouse from production and prepared product distribution plan to all stores or selected stores.• Managed return of unsold products to the warehouse or transferred unsold products to another store, and replaced them with the latest or fast-moving products.• Compiled, input, and analyzed all stores’ competitor data.• Maintained regular contact with Area Coordinator and Sales Assistant and provided them information, such as monthly sales targets, seasonal sales event, and so on.• Monitored product display and ensured that they were displayed neatly organized based on the display guideline.• Evaluated slow-moving products and identified solutions to turn the them into sales, and maintained fast-moving products to stay on track.

Bachelor'S Degree, Industrial Engineering, 3.44

Activities and Societies: Himpunan Mahasiswa Teknik Industri Itenas• Final project titled “Usulan Pengendalian Proyek Pembangunan Gedung.

Full Stack Digital Marketing

Activities and Societies: Developing digital marketing expertise through an intensive 3-month program, featuring comprehensive lectures.

High School, Natural Sciences