Devita Yunianti Permatasari Email & Phone Number

Jakarta, Indonesia

• Responsible for the planning, execution, and delivery of video-based learning materials for Sampoerna Academy Online. It involves collaborating closely with curriculum heads, teachers, and the video production team to.
• Overseeing the entire video production process from initial lesson plan conversion to final delivery, including scheduling, resource allocation, quality control, and progress tracking.
• Transforming lesson plans into visually compelling and informative presentation decks to serve as video backdrops.
• Liaising with stakeholders, including curriculum heads, teachers, and the video editing team, to gather feedback, communicate changes, and ensure timely project completion.
• Coordinating with the vice principal to plan and execute video shoots, handling scheduling and operational details.
• Identifying opportunities to streamline workflows, enhance efficiency, and optimize the video production process.

Jakarta, Indonesia

• Responsible for optimizing the workflow and productivity of the creative team by managing task intake, prioritization, and delivery within the Sampoerna Schools System (Sampoerna Academy, Sampoerna University, and.
• Oversaw the entire creative process, from task initiation to completion, ensuring efficient resource allocation and timely delivery of deliverables.
• Assessed the team's workload, balanced tasks, and assigned resources to maximize productivity and meet deadlines.
• Provided regular updates to creative leads and the CMO on workload, resource allocation, and task milestones.
• Effectively communicated with diverse stakeholders, including brand managers, principals, teachers, and HR, to understand their needs and ensure task alignment with organizational goals.
• Identified bottlenecks and inefficiencies in the creative process and implemented solutions to enhance overall team performance.

Jakarta, Indonesia

• Involved in projects across all categories, with a primary focus on Women's Shoes & Clothing and Beauty. Responsible for developing and assisting in strategy and operations of Search, Homepage, and Recommendation.
• Identified category user interests/buying decision needs by understanding different browsing patterns, local market behavior, and category strategy.
• Performed analysis and research (external data, internal research, site behaviors, post-transaction data) to identify potential areas and opportunities to improve user browsing path, purchase path, and product contents.
• Built category knowledge that will be the basis of algorithm and user journey guide developments in Search, Homepage and Recommendation features.
• Developed and executed strategies based on category user behavior to help them explore products and purchase, in order to increase category traffic and sales and improve category conversion through Search, Homepage.
• Developed and performed changes in Lazada’s tools necessary to support business initiatives.

Jakarta, Indonesia

• As a Category Experience for Fashion and Sports & Outdoors category, I was responsible to drive and support Search & Guided Sales tools strategy and utilization to drive Fashion and Sports & Outdoors category traffic.
• Identified new trends based on different sources of platform that champions in high usage of Search keywords and stay on top of trends by gaining knowledge from relevant sources and to be shared to internal stakeholders.
• Conducted quality checks on Search algorithm relevance, as well as new Search features.
• Optimized the Guided Sales tools (Most Popular, Just For You Theme Card, and Category CRM), including creating and reviewing those channels based on category strategy, category trend, and other factors.
• Analyzed structured data on Search & Guided Sales tools performances to draw insights and business recommendations for the category.
• Coordinated and drove projects/initiatives related to Search & Guided Sales tools with cross-functional teams and Regional teams to support the category strategy and improve operations efficiency.Achievements:

Greater Jakarta Area, Indonesia

• As a Merchandiser for both offline and online channels, my duties include:Offline channel
• Analyzed sales and inventory levels of offline stores.
• Allocated Berrybenka and Hijabenka products to offline stores based on analysis and market preferences.
• Maintained a healthy inventory and run-rate sales ratio for all offline stores.Online channel
• Coordinated with the buyer and online marketing to plan a monthly campaign for Berrybenka.
• Requested buyer to submit all products and curated product list based on the campaign.

Greater Jakarta Area, Indonesia

In only six months, I got promoted from junior level to mid-level (Merchandiser Planner). The job scope in general was similar, with the additional responsibility which was to plan and calculate the budget allocation of OTB

Greater Jakarta Area, Indonesia

• Brands that I have handled:CK Calvin Klein: Dec 16 - Feb 18Paul Smith: Dec 16 - Feb 18Mulberry: May 17 - Jul 17, Jan 18 - Feb 18Armani Exchange: Dec 16 - Feb 17As a Merchandiser Planner Executive, I was responsible for.
• Prepared and analyze data for buying.
• Liaised closely with principal regarding order placement, order confirmation, damaged item and other merchandising matters.
• Created purchase order and care label for incoming shipment.
• Provided line sheet book for each season.
• Coordinated with warehouse team to arrange and organize shipment delivery to store.

Bandung Area, West Java, Indonesia

• BOMBBOOGIE is a part of Logo De Corps which provides casual fashion products for young men. BOMBBOOGIE brings energetic and dynamic looks with its finest premium quality and outstanding range of products.As a Data.
• Created delivery order (DO) to the warehouse by analyzing stores’ sales performance and stock levels to minimize lost sales and achieve sales targets.
• Checked new products that will enter the warehouse from production and prepared product distribution plan to all stores or selected stores.
• Managed return of unsold products to the warehouse or transferred unsold products to another store, and replaced them with the latest or fast-moving products.
• Compiled, input, and analyzed all stores’ competitor data.
• Maintained regular contact with Area Coordinator and Sales Assistant and provided them information, such as monthly sales targets, seasonal sales event, and so on.

Bachelor'S Degree, Industrial Engineering, 3.44

Activities and Societies: Himpunan Mahasiswa Teknik Industri Itenas• Final project titled “Usulan Pengendalian Proyek Pembangunan Gedung.

Full Stack Digital Marketing

Activities and Societies: Developing digital marketing expertise through an intensive 3-month program, featuring comprehensive lectures.

High School, Natural Sciences