Expansion of the previous role to manage three domains: - Marketing Analytics- Social Analytics - Performance Marketing and CRMDesigning and implementing real-time campaign evaluation and cutting back the reporting process by 30%. This has been helping teams, including the team on planning the marketing strategy precisely. Enabling a 360 view on the overall campaign activities for Marketing, Operation and Demand Planning Team.

Enabling self-service and building experimentation culture by imposing Incrementality Test evaluation tools. Automating audience generation process for digital ads retargeting by utilizing in-house communication systems.

Deploying complete Exploratory Data Analysis for various bank partners on their customer insights and giving recommendations on which segment to offer the right marketing campaign.Building Survival Modeling for Aegon Insights Australia Retention Program – predictingwhich customers has high probability to cancel or lapse, give input to Customer Service team and automate the project so the internal team can use regularly.Building propensity modeling for Tomorrow Makers India on Article Effectiveness –predictive modeling on determining factors of high readership article.Building propensity modeling for banking partners on telemarketing support – predicting customers with high propensity to contact – buy – pay for bank leads selection.Conducting Exploratory Data Analysis including big data mining, Profile Analysis, RFM.Conducting Hierarchical and Non-hierarchical Clustering to identify customers based on value or needs.Providing Structured Analytical Based Campaign to Business Partner using Statistical Analysis.Leading Customer Satisfaction Survey on an Insurance Company and providing the resultsof the analysis.Providing Propensity Modeling for Risk and Marketing Targeting.Providing End of Campaign Report for Internal Performance Review.Conducting different types of analysis to evaluate campaign performance.Participating in Bi-Monthly Sharing Session with Regional Team including Thailand, Japan and Hong Kong.Participating in Monthly Aegon Center of Excellence Meeting with Europe, India andSingapore team.Providing consultation before campaign design with Marketing team.

Providing statistical analysis based on research interest including brand health analysis, brand equity index, multiple regression, factorization, segmentation, SEM and decision tree analysis Designing appropriate sampling design and sampling method for survey.Helping designing research method before the research by studying population data onrelated study interest.Helping the regional team to handle segmentation and key driver analysis queries from on client banking data for Nielsen Malaysia and Singapore. Providing consultation for fellow colleagues related to decision making based on Statistical point of view.

Providing basic statistical analysis such as descriptive analysis and discriminant analysis on client’s data (big FMCG company). Conducting marketing segmentation using RFM analysis based on customer’s shopping behavior. Organizing social media survey using Facebook and Twitter on customer’s satisfaction on a telecommunication product and presenting a descriptive analysis at the end of the study.