Roles* April 2020 – Current - Associate Director * April 2016 – March 2020 - Senior Manager * April 2014 – March 2016 - Manager * June 2012 – Mach 2014 - Senior Executive Responsibilities • Co-ordinating with Ad Sales, Agency personnel to resolve contract issues and provide information to respective teams to expedite materials as per instructions for commercial assets, promotional fill material and sponsorships• Inputting accurate information of Clients / Agency's and following accurate commercial instructions into traffic system• Manage and implement late amendments to commercial and content changes and cascade it to transmission and other teams respectively• Sending out alerts on issues like overselling, competitive issues, and sponsorships• Providing administrative and support in the daily execution of TV Commercial Operations• Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.• Reconciliation of commercials and on-air graphics with client’s schedules, followed by billing and providing support to accounts and collection teams.• Assist in the testing and implementation of new software development, upgrades and workflows as required by the Transmission Systems

Roles* April 2011 – May 2012 - Senior Executive* August 2008 – Mach 2011 - ExecutiveResponsibilities• Creation of daily broadcast log, which includes shuffling / manipulation of commercials to maximum revenue potential• Liaising with Programme, Sales and Transmission Teams for implementing Programme schedules, break modelling for optimizing on–airtime and marketing strategy• Assessing and optimizing commercial airtime in accordance with inventory needs, and adjust asrequired in cooperation with Sales Team• Scheduling of vignette, special placement graphic (program and commercial graphics) and on-air lookin accordance with channel branding• Implementation of copy changes and export logs for appropriate channels• Overlooking programming information inputted into traffic system including format structure, program, titles, episode information and timing sheets• Co-ordinating with Programming department to ensure all program changes are processed and implemented before generating daily logs• Completed logs and reports detailing production data such as volume, materials used and quality assurance results, helping management make accurate operational decisions