- Marketing Systems Engineering- Marketing Automation- CRM Implementation and Administration (Salesforce, Pardot, Hubspot)- Website strategy and development- SEO Evaluation and Implementation- Digital advertising strategy and implementation- Web analytics implementation

- Led strategic planning and execution of digital marketing initiatives and implementation of marketing tech stack.- Developed lead routing methodologies and implemented BDR framework.- Managed vendor relationships and directed contract negotiations for marketing tools, contractors, and agencies.- Developed and executed high-impact inbound campaign strategies across all digital channels.- Directed technical architecture and content strategy across rebranding, website, CMS, and demand generation.- Engineered marketing automation, advertising, CRM, and analytics systems, HubSpot, Salesforce, and Google Analytics for entire customer journey.- Successfully led efforts to eliminate technical debt including the migration of website and marketing automation from Wordpress and Pardot to a consolidated implementation on Hubspot.

Strategy, implementation, and agency management for Digital Advertising, SEO, Analytics, CRO, Reporting, Website, and Digital Presence- Branding: Project lead for symplr.com rebranding & redesign (Hubspot)- M&A: Managed website, marketing automation, advertising and ongoing maintenance of 6 M&As in 2021 (Wordpress, Drupal, Hubspot, Google Ads, Pardot)- Analytics: Developed, engineered and maintained a completely redesigned end-to-end analytics configuration across the entire marketing funnel (Google Tag Manager, Analytics, Data Studio)- Tech Stack: Managed marketing tech stack and security framework (WPEngine, Wordpress, Hubspot CRM/CMS, Asana, Google Marketing Platform- Web Development: As needed support (Javascript, HTML, CSS, HubL, PHP, MySQL, NGINX, Apache, RegEx)

Strategy and implementation for Digital Advertising, SEO, Analytics, Reporting, Website, and Digital Presence- Branding: Project lead for tractamanager.com rebranding & redesign (Wordpress)- M&A: Lead digital integration of TractManager acquisition- Analytics: Developed, engineered and maintained a completely redesigned end-to-end analytics configuration across the entire marketing funnel (Google Tag Manager, Analytics, Data Studio)- Tech Stack: Managed marketing tech stack and security framework (WPEngine, Wordpress, Asana, Pardot, SFDC)- Web Development: As needed support (Javascript, HTML, CSS, PHP, MySQL, NGINX, Apache, RegEx)

Inbound Marketing- PPC strategy and execution resulting in 27% decrease in Avg. CPC while maintaining a 1.5% conv. rate- Development of SEO strategy and Content Strategy capturing an additional 17% of overall site traffic- Lead Strategist for event and campaign landing page development growing event based traffic by 2.5x- Google Tag Manager Implementation featuring custom Javascript, event tracking, and dynamic schemaLead/Demand Generation- Reporting Design for Marketing Funnel Analytics- Marketing Automation Implementation for Google Analytics, Pardot, and Salesforce- Development of proprietary content library (upload/index/search/track) for automated tracking and sales enablement

Multi-Brand Content Strategy Lead- Development, execution, and requirements document authoring of brand-agnostic content strategy based on search data and comprehensive product offerings- Development of automated recommendation engine for homepage, product, reviews, where to buy, and article pagesBrand Strategy Lead- Day to day management of search monitoring and content optimization for web, social, and video content- Development of content, partnership, and geo-targeting conquest strategy- Strategic content calendar development for social engagement- Pinterest content strategy development and core influencer identification- Content strategy for brand relaunchCrisis & Response Lead- Pre-emptive crisis evaluation and tiered digital response strategy

Multi-Brand Content Strategy Lead- Development, execution, and requirements document authoring of brand-agnostic content strategy based on search data and comprehensive product offerings- Development of automated recommendation engine for homepage, product, reviews, where to buy, and article pagesBrand Strategy Lead- Day to day management of search monitoring and content optimization for web, social, and video content- Development of content, partnership, and geo-targeting conquest strategy- Strategic content calendar development for social engagement- Pinterest content strategy development and core influencer identification- Content strategy for brand relaunchCrisis & Response Lead- Pre-emptive crisis evaluation and tiered digital response strategy

- Account Management for search focused clients and projects- Strategic search oriented planning, scoping, and analysis- Tactical implementation and management of pay per click search and display advertising- SEO and analytics site auditing, implementation management, and spec documentation- Design and implementation of automated analytics reporting system

- B2B mobile telecom Account Management- Project management of 2012 multi-flight small business week campaign- Web production for new B2B brand identity

- Web maintenance project management for mobile telecom eCommerce microsite- B2C and B2B web site production, management and maintenance coordination- Strategic and tactical development of web maintenance retainer forecasting tool

Analysis of Design, Functional, and Business Requirement DocumentsDevelopment of test scenarios and test casesPre-deployment manual web testing

- Cinematography, Digital Video Editing, Web Design, SEO- Interactive multichannel audio/visual art installation- Audio Production and Recording Engineering

- Technical support for 100+ in-house employees and several in-state satellite offices- Creation and implementation of staff-wide technical training in Mac OS X-Design/development support for websites and databases using HTML, JavaScript, MySQL, PHP, and Filemaker-OS X Server setup and management including file sharing, network users, and apache web server