Digital Marketing Specialist
Current• Managed and optimized Google and Meta ad campaigns across 50 accounts • Assisted in creating and managing systems to streamline budgeting for advertisement • Maintained and updated account websites using the Entrata content management system • Developed and improved custom templates for company website in Wordpress • Maintained and updated account databases using MySQL Workbench • Utilized Premier, Photoshop, and After Effects to develop company assets • Monitored web analytics and implemented changes to maximize performance and SEO • Worked with advertising vendors to manage contracts and performance across internet listing services • Performed market research and analysis on a regular basis to ensure efficient ad spend • Managed imagery and scheduled professional photography and videography services