hoping this "title" throws off the botsWorking on the most amazing product launches of my career!

I helped devtool startups with marketing strategies, growing go-to-market teams, and building growth playbooks. Not taking clients now but can refer you to other great people if you need help.Founders hired me as an advisor to help their devtool product grow faster. I focused on companies:◆ Founded by an engineer◆ Under 100 employees◆ With a technical product for a technical audience

Helped rebrand from Dgraph and launch new product.

I established marketing, revops, devrel, and CS, but after a few months I decided to leave and consult/advise full time for devtool startups.

Consulted software startups on:◆ Marketing (especially Developer Marketing)◆ Sales◆ Go-to-Market Operations (RevOps)◆ Analytics & Data ArchitectureSample customer: Apollo GraphQL◆ Increased qualified leads by over 40% over three months◆ Worked with engineering & sales operations to improve demand capture and lead qualification

◆ Increased conversion rate by 20%◆ Decreased qualification time by 35%◆ Built GTM operations team◆ Built lifecycle marketing team

Part-time consultant during Corvana's acquisition, doing data analysis and strategy for various companies working with Winning by Design.

(Corvana was acquired by SugarCRM March 2019)◆ Tenth employee; first go-to-market hire◆ Dynamic role establishing go-to-market strategy and operations◆ Assisted CPO in product management

◆ 8x ARR increase in first 12 months◆ Operations (Marketing & Sales) ↳ Analytics, data management, & revenue attribution ↳ Revenue processes from acquisition to renewal/expansion ↳ Tech stack admin and training (Salesforce, Marketo, Outreach, Clearbit, Segment, Intercom, Tray.io) ↳ Organized sales kickoffs/QBRs (assigned topics and lead training)◆ Automated marketing and sales processes using Tray.io ↳ Multi-Touch Attribution (Segment + SFDC AH → SFDC CO) ↳ Integrated product usage database with Salesforce (Redshift → SFDC) ↳ Lead-to-Account matching ↳ NPS surveys and review requests (SFDC → Promote.io → G2 Crowd) ↳ Send new customer billing info to finance team ↳ Push attribution data from chat leads to MAP (Intercom → Marketo) ↳ +45 other automated processes◆ Demand generation (nurture campaigns, prospecting sequences, webinars, etc)◆ Solutions Consultant ↳ Consulted on deals and partnerships when client needed subject matter expert ↳ Directly assisted on wins with IBM, Outreach, Iterable, & others ↳ Customers consulted amounted to over 15% of total company ARR

◆ Increased monthly sales opportunities by 32% in first quarter by improving funnel efficiency (nurture campaigns, improving marketing-to-sales handoff speed, and improving lead recycling)◆ Implemented and trained on marketing and sales processes (including attribution modeling, data quality controls, integrations, email best practices, etc.)◆ Admin of revenue systems, including Marketo, Salesforce.com, Outreach.io, Zapier, & more◆ Created revenue generating webinar program. Best webinar contributed to over $33k in won opportunities during 1-month period

◆ Second marketing hire. Helped grow from ~2M ARR to 10M+◆ Increased sales qualified leads by 90% in first six months by improving lead scoring, creating nurture campaigns, and improving marketing-to-sales handoff◆ Set new personal records by creating an ongoing lead nurture and prospecting email campaign with a 65% open rate (over 2x industry average) and 17% click rate (over 3x industry average).◆ Created sales email templates with a 65-80% open rate and 15-20% *reply* rate (best template had 83% open and 24% reply on ~600 leads)◆ Created and manage a heavily automated and effective inbound sales development team◆ Admin over marketing automation and sales operation systems, particularly Marketo, salesforce.com, Collabspot, and Infer. Ensure correct processes, high data quality, accurate reporting, and good user skills are in place.

◆ Increased sales qualified leads by 60% in six months & by 171% in 12 months by improving lead scoring and nurture programs◆ Created and managed lead nurture and prospecting email campaigns with 55% open rate (2x industry average) and 16% click rate (3x industry average)◆ Reduced time spent on prospecting by sales reps by 60% (5-20 hours per rep per week) by introducing sales automation and training on CRM and other tools◆ Created and manage outbound Sales Development Team, increasing total opportunity generation by 10% in first six months◆ Admin over marketing automation and sales operations systems, including Marketo, SugarCRM, InsideView, Degreed, and others, ensuring high data quality and user skills.

Managed salesforce.com processes, reports, dashboards, users, etc.

Zoho CRM Administrator - implemented CRM, lead adoption and training for all management and employeesDirected operations of on-campus internship program (Social Innovation Projects):◆ Recruited, trained, and managed 80+ on-campus interns per year◆ Oversaw 15-20 projects per year, including financial modeling, research, event planning, marketing campaigns, & more◆ Developed partnerships with socially innovative organizations (e.g. Google, RSF Social Finance, Teach for America, & more)

(acquired by Hitachi) - Transformed lead qualification process resulting in higher quantity of touches (+50%) and a higher response rate (+40%)- Trained Business Development Team on new process and oversaw implementation- Overachieved quota by 123% for qualified leads passed tosales

Managed a team of four interns in recruiting and marketing campaign at BYU campus.Created interest and generated leads by planning information sessions, career fair booths, and other events and campaigns.Led team to improve application rates of qualified leads by ~670%

Door-to-door sales for annual pest control subscriptions. Knocking on strangers' doors in Chicago in order to pay rent will change anyone's perspective on how bad your territory and how hard cold calling actually are.

Reported to the Director of Lead Generation working on special projects to generate lists, leads, and reports.Wow, you read this far?! If so, which statement or role on my experience you think stands out the most or that I should remove/adjust?