Devneet Bohidar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Launched Disney-Byju’s ed-tech app with 1.5 MM+ DAU by leading a complex technical integration across global engineering teams• Developed Disney-Byju’s online streaming app with optimized features, which streamlined costs by 67%, resulting in 3X sales • Formulated & implemented an advanced analytics solution on Salesforce causing ~40% improvement in lead gen-to-sales funnel • Conducted customer & competitor research to define target user profile, customer journey, product roadmap, positioning & pricing• Formulated & executed the BTL & digital promotion plans to achieve sales targets at most optimal cost• Identified cost-saving opportunities & executed key projects, improving bottomline for the category by $600K (~5 Crore)/year• Established e-commerce & modern retail channels for the category to fuel the next wave of revenue growth

Bengaluru Area, India

• Designed a customized product recommendation tool for vendors/sellers on Amazon, improving UX & saving ~50% logistics costs• Led API integration of Warehouse Management Systems of vendors/sellers with Amazon, resulting in up to 10X growth in GMV• Introduced a real-time categorization, rewards & recommendation framework on web/mobile apps of ~1 MM sellers pan India• Defined & led the roadmap of pricing & selection programs with cross-functional teams & achieved ~30% improvement YoY• Managed leadership expectations & got marketplace fees reduced by 50% (lowest ever) to aggressively grow a new sub-category• Achieved 2X growth in topline ($135 MM) by onboarding vendors & listing ~40K new products on ‘FBA/Prime’• Aided 50+ small brands in achieving million-dollar revenues through effective online marketing & data-driven actions

Noida Area, India

• Defined the vision, roadmap & strategy for the product category, based on customer understanding, market needs & competition trends• Managed the end-to-end lifecycle of mobile phones & IoT devices retailing ~30K units per day across 7 countries• Partnered with global design, engineering & supply chain teams to build over 20 products in 5 years• Built the first non-internet-based digital payment solution on phones with potential to impact ~500 MM users• Developed a retailer mobile app with an industry-first exchange program & captured ~30% market share from a large competitor• Launched Lava’s own e-commerce web platform, complementing sales from online & offline channels• Devised & executed unique GTM plans & sales schemes in consultation with marketing, sales, finance & operations

Kolkata, West Bengal, India

Worked on a live project to assess the business requirements of key stakeholders in the 4-wheel passenger & commercial vehicle segment in the Indian automotive sector• Identified prospective customers for SAIL in the automotive value chain• Inventoried the stakeholders’ preferences & expectations to understand their decision making• Developed a 4-dimensional framework detailing the business needs of automotive customers• Recommended strategies to ‘Central Marketing Team’ of SAIL for their marketing blue print

United Arab Emirates

OTC Dipstick - Quantitative Research on brands: Himani Fast Relief, Mentho Plus & Zandu• Analzyed the OTC landscape in Dubai, Sharjah & Abu Dhabi• Defined the OTC consumer profile across various nationalities in U.A.E.• Carried out Product mapping of in-house brands vs. competition from top stores across channels • Undertook a mini U&A study among SEC B/C/D individuals to understand consumer behaviour

Vadodara,Gujarat,India

• Executed multiple process improvement projects on SAP (B2B) by partnering with engg. & business teams• Prepared revenue/budget plan & garnered feedback from sales/ops teams to define & drive strategic/tactical initiatives for the BU• Launched re-furbished parts program for large commercial ships, reducing carbon footprint & generated additional topline for the business• Negotiated techno-commercial aspects of large private & govt. orders & achieved more than $50 MM (~400 Cr.) in revenues annually• Managed key B2B clients for BU-Turbochargers across multiple countries

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, Silver Medalist (Cgpa: 8.36/10)

Activities and Societies: Senior Placement Committee Member• Letter of Recommendation from AGM - Emami Ltd for my summer internship.

Engineer'S Degree, Mechanical Engineering, 81.72%

Activities and Societies: Class Representative, Member of a Student Organisation "Quest"• Secured the top rank in Mechanical Engineering.