Director Strategic Marketing
Current
Devoil Strategic Marketing
Farningham, Kent, United Kingdom
I have a long history in marketing and brand development, spreading back nearly thirty years. I have worked with a broad spectrum of businesses in permanent and contract roles from multi-million pound technology companies (Honeywell, Teledyne e2v), through large construction groups (Knauf, Etex / Promat, Medite Smartply), Marketing & Branding agencies (Idealogy, Shout Media), Local Government (Southend Borough Council, NHS) and right across the spectrum to startup businesses such as Art Galleries and Events Organisers.Offering services and training in the Strategic Marketing realm, I can help you grow sales by understanding your customers better:My portfolio includes:Market definitiono Building market definitiono Assessing market potentialo Estimating market sizingo Identifying market driverso Being customer intimateo Understanding customer requirementsValue Managemento Understanding customer value (real Vs perceived)o Calculating the value to youo Undertaking the value equationo Defining Next Best Alternativeo Value creationo Price level settingEffective Segmentationo Understanding segmentationo Researching and defining segmentso How / why to choose appropriate segmentValue Proposition Definitiono How to combine market definition and value equation to compile compelling value propositionsBrand Developmento Brand essenceo Brand valueso Brand identityo Brand territoryo Brand personalityTargeting and Positioningo How to use all of the above to deliver go to market plans - Product - Service - TrainingEvent Hostingo Workshop facilitationo Public speaking / presentationI can demonstrate to you how your business will not grow by relying on products or services alone, but will also need to be supported by other benefits such as insight, reliability and customer intimacy
