Mba Marketing Intern
Conducted in-depth analysis of AP automation/bill payment industry. Mapped QuickBooks Bill Pay competitive landscape, evaluating top five (5) competitors’ features, target audiences, brand messaging, positioning, market share, and GTM strategies.Collaborated with global cross-functional teams, including product, sales, and finance, to assess competitive opportunities and risk mitigation. Developed marketing promotion for new product, leading to $1.8M+ revenue growth after one year.Delivered comprehensive reports and presentations to senior management, providing real-time market data and recommendations for strategic implementation and execution.