Develop and direct comprehensive marketing programs for membership recruitment and retention including: direct mail, website content, writing and producing promotional materialsResponsible for developing and directing ongoing membership marketing activities, managing and increasing member participation, analyzing results and implementing new strategiesCreated, developed, launched and managed the Young Professionals Network (YPN) program for the association. Responsible for all group budgetary activities Launched and manage the MHI Loyalty Program a rewards program that allows MHI members to accrue points that may be redeemed for benefits or discounts within the associationProvide strategic direction and financial planning of the membership department in relation to the association’s overall business planResponsible for generating approximately 10% of the association’s income

Served as Managing Editor of MHI Solutions quarterly print and online publications. Responsible for setting editorial and sales deadlines and working with publication vendor and contributors to ensure they are met. Coordinated with magazine staff and freelance writers to develop editorial calendars, rate cards, stories and sales toolsManaged the promotional marketing for international trade shows, MODEX and ProMat, by ensuring the delivery of timely and cost effective direct marketing materials, marketing lists, electronic materials and advertisingManaged marketing support for MHI internal departments including pre-event and onsite marketing and communications programsCoordinated MHI public relations activities including; pursuing editorial coverage of MHI events in trade/business publications, assisting in content for MHI.org, developing exhibitor marketing kit components, coordinating press relations at MHI events, editing and posting member/exhibitor press releases and maintaining MHI media databasesManaged collocated trade show events for various industry groups and end usersProvided content for MHI.org, blogs and social media. Researched content ideas, wrote, edited and posted articles

Led all marketing efforts from strategy development to design and implementation at over 7 properties throughout North Carolina including mixed use, apartment, office and retail developmentsWas responsible for garnering support at each property for all marketing initiatives while continuing to cultivate and maintain relationships with all tenants, vendors, and on-site managementInstrumental in the retention of 98% of all retailers through effective marketing and relationship managementDeveloped, organized, executed and promoted numerous events at a mixed-use development in Charlotte, NC including but not limited to: A Taste of Morrison, a weekly fashion and wine event throughout the spring; Ladies Night Out, a shopping/sales experience which produced one of the highest sales days of the year for several retailers and brought in over 350 new customers to the shopping centerDesigned, planned and executed sales promotions for a luxury condominium development resulting in two of the highest sales months in over a yearCreated and maintained yearly and project-based budgets for marketing and promotional efforts at multiple properties while staying at or below budgetDesigned or project managed collateral materials for all properties in the Carolinas and Tennessee including but not limited to; all advertising, flyers, indoor and outdoor signage, event materials, e-blasts, logos and webConducted in-person and online market research with tenants, retailers and/or consumers to determine effective marketing practices and improve current campaignsFielded all media inquiries, pitched and wrote all releases

Created, organized, scheduled and ran the Center City Hospitality Forum that included key restaurant, hotel and hospitality vendors to discuss pressing issues and field questions and concernsCompiled data information and reports from e-newsletters (including: non-deliverable receipts, removal requests, unique click-through sessions and forwards)Designed, developed and executed marketing and advertising campaigns for Center City Partners events (including but not limited to: Charlotte Shout, Art & Soul of South End, Blues, Brews & BBQ, Holidays in the City and Center City Vision Awards); responsible for budgetary activitiesEstablished and developed relationships with media outlets to create sponsorship opportunities, pitch stories and place advertising; generated and maintained media contact listsInvolved in on-site production and assistance with all Charlotte Center City Partners events including but not limited to; organization, planning, site layout, set up and break downServed as the assistant to the SVP of Events