• Wrote a brand-wide Merchandising Manual to level set guidelines, best practices,and merchandising standards across the chain• Planned, oversaw, and executed merchandising setups for special events duringour expansion into the United States• Lead the in-store merchandising setup for the first two US locations, includingsubsequent leadership of new store openings throughout the US and Canada• Assisted Visual Display Designer with schematics and merchandising instructions toimprove the ROI on in-store creative features• Communicated brand-wide marketing and merchandising plans to retail teamsthrough conference calls, written communication, and in-store visits• Provided adaptive solutions for unique and remote store locations• Facilitated the roll-out of visual displays within stores

Leading the Merchandising Team of In-store Regional Coordinators, focusing on brand-alignment, strategic merchandising, and elevating KPIs across US and Canada.

• Lead a team of 4 Regional Merchandising Coordinators across Canada and theUnited States, focused on team culture, development, coaching, and performancemanagement• Manage the daily merchandising operations and expense budget, ensuring clearand efficient processes and directions are followed• Partner with Product Development, Marketing, and Demand Planning to plan andexecute in-store campaigns, new product launches, and Holiday roll-out• Accountable for the analysis and planning of all merchandise placement of our coreassortment of products across the fleet• Identify brand drivers, business goals and placement of key products byseason/launch, communicating business priorities to Regional Coordinators for totalbrand alignment• Lead a brand-wide product re-categorization across 71 stores, whichencompassed a complete signage re-design with a hard launch to the entire fleet• Collaborate with Store Designers to ensure new store builds are optimized to ourproduct assortment and selling cycle

• Recruited to the flagship location of Western Canada to plan, measure, andexecute visual merchandising that increased gross margin by 1.4%, and women’sapparel business by 7.3%• Lead direct reports, including both the stock and visual teams, who coordinated thephysical implementation of creative installations as well as styling maintenance, andstockroom organization and shipment processes respectively• Supported smaller volume stores through stretch assignments that educated andempowered junior managers to align their locations with brand standards andoverall vision