Devon Cooke Email & Phone Number

Chicago, Il, Us

St. George, Ut, Us

•Responsible for the creation, maintenance, testing, and improvement of all HubSpot workflows for B2B and B2C product lines.•Expanded contact audience segmentation from two broad categories to 6 smaller groups for more personalized marketing.•Managed contact a total contacts list of over 200,000 with email sends to segmented audiences of up to 20,000.•Began website optimization A/B testing project utilizing Google Optimize for B2C product category pages, earning an increase of conversions on headline pages for highest value product.•Helmed new B2B content creation for increased nurture opportunities and contact collection. •Implemented 4 new revised nurture workflows for B2B segmented audience groups, leading to an average increase of nurtured conversions.• Increased B2C sales email series click-through rate and deal capture using A/B testing results from earlier campaigns.•Created new reports to determine how many MQLs are converting to sales Opportunities and coordinate with sales on lead quality, leading to changes in advertising for higher value leads and less waste leads.•Earned HubSpot Reporting and Marketing Software certifications

St. George, Ut, Us

•Earned HubSpot Email Marketing, Marketing Software, and Reporting certifications in the first two weeks of employment.•Completed HTML training and refresher courses in the first three weeks of employment.•Used HTML coding to create marketing emails for both B2B and B2C product lines.•Adapted all email templates in HTML for dark mode display for all desktop and mobile displays.•Created standardized HubSpot templates to enable more consistent branding and platform for A/B testing initiatives.•Created B2C monthly newsletter for subscriber contacts that generated previously untapped revenue over two years.•Captured a 2.4% increase of MQLs for B2B business in first 6 months compared to previous year.

Kansas City, Mo, Us

•Implemented Pardot Marketing Automation system for personalized marketing to specific customer audiences.•Picked up additional workload for videos due to increased demand. Directed videos for features & benefits of products, as well as installation. Sourced voice-acting talent and managed budgets for these projects.•Added Programmatic advertising campaigns to department marketing mix. Created and changed campaigns as needed to fit organizational goals.•Performed research on International market opportunities for PPC and social media campaigns. Created international target market campaigns and adapted as markets changed.•Created and Expanded Remarketing campaigns to capture increased organic and PPC traffic to the website for increased conversions.•Maintained all original duties from Advertising Coordinator role.

Kansas City, Mo, Us

•Organized, maintained, and put into action yearly media plan for Labconco.•Created all digital assets in Adobe Photoshop and InDesign for a variety of industry markets, each with unique messaging for specific audience groups for external marketing purposes on the web.•Managed all external media vendor relationships for print media, digital banners, PPC campaigns, programmatic advertising, and webinar hosts.•Responsible for placement of all print media ads, digital banners, and other advertising content in industry publications.•Introduced and managed all Remarketing campaigns and efforts through digital platforms.•Created all email layouts and campaigns to be sent to customer audience lists.•Wrote content for Labconco’s online articles for a wide range of scientific audiences.•Managed all Pay-Per-Click campaigns for domestic and international markets. Expected to be company expert on keywords, PPC strategy, and campaign expansion.•Took on additional trade show responsibilities with no prior experience or training, successfully running all trade show events over the course of a year along with my advertising duties and responsibilities. •Managed all webinars for specific industry audiences, covering a wide variety of topics. Trained Product Managers on presenting skills and provided question filtering and selection for live Q&A portion of all webinars.•Provided advertising strategy and creative insight for Labconco’s complete brand redesign in 2017.•Promoted to Marketing Specialist in November 2019 for taking on new marketing and all trade show responsibilities.

Overland Park, Kansas, Us

•Utilized Microsoft CRM to create marketing lists for patient leads and contacts.•Use of WordPress to create, edit, and produce informational and marketing blog content every two weeks. •Recorded marketing information per lead for future data use and campaigns.•Developed successful marketing campaigns for radio partners with assistance of Marketing Director.•Managed Microsoft Excel spreadsheets to determine and record amount of total leads as well as percentage of successful leads.•Manipulated Microsoft CRM leads database to create email marketing lists and campaigns.•Created 2 marketing campaigns, leading to a 6% increase in new patient leads over 2 fiscal quarters. •Completed pre-screening interviews with potential patients regarding medical history, current interest, and educating them on potential procedures/outcomes to determine patient quality.•Provided excellent interpersonal communication to ensure successful patient relationships from initial appointment to end result.

Hanover, Md, Us

•Developed recruiting strategies designed to identify qualified candidates through various recruiting tools, including LinkedIn, Recruiter Workspace, CareerBuilder, and Indeed.•Matched candidates’ strengths with clients’ requirements by evaluating, screening, and interviewing candidates, requiring attention to the candidates’ skills, goals, and interests. •Negotiated wages, terms and conditions of employment with candidates, with the end goal of gaining commitment of candidates to current and future job requirements.•Completed necessary pre-employment processes including reference checks and background/drug tests.•Managed contract employees while on assignment.•Assessed and investigated contractor related problems, administered performance counseling, coaching and disciplinary measures when necessary.•Worked with Account Managers to identify top accounts, target skill sets, key market segments, and assess clients’ staffing requirements. •Created successful standardized training program for new internal employees.

Manhattan, Ks, Us

• Organized daily meetings, schedules, and tasks for dormitory leadership and staff. • Handled concerns and questions of students and guests, directed them to various facilities and locations. • Created new organizational structure to improve meeting times and allow greater schedule efficiency for dormitory leadership. • General organization of facilities including access to facilities in the dormitory, access to office supplies, and keeping record of budgeted funds.

Bachelor'S Degree, Marketing/Marketing Management, General

High School Diploma