Devon Alexander Email and Phone Number
Data Driven Marketing | Client Strategy | Global Partnerships and Co-op Marketing | Partnership Development | Travel and Tourism Strategy at
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Datafy
Devon Alexander's Location
Rockville, Maryland, United States, United States
Devon Alexander's Contact Details
Devon Alexander work email
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Devon Alexander personal email
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Devon Alexander phone numbers
About Devon Alexander
Global marketing strategy leader with ten years of experience in a start-up environment. Has hands-on capabilities in global business implementation, consumer engagement, and building brand strategy across cultures. Skilled in global destination strategy, market research, digital strategy, data analytics, leadership and Sports Marketing.
Devon Alexander's Current Company Details
Datafy
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Data Driven Marketing | Client Strategy | Global Partnerships and Co-op Marketing | Partnership Development | Travel and Tourism Strategy
Devon Alexander Work Experience Details
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Director Of Business StrategyDatafy Apr 2021 - PresentOgden, Utah, UsDatafy is an all-in-one data and advertising platform, specializing in destination marketing. We combine cell phone geolocation data, with demographic, psychographic and consumer spending data to help drive information based/hyper-targeted marketing directly to your best target markets.
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Sr. Director Consumer Operations, ConsultingMarriott International Sep 2019 - Jul 2020Bethesda, Md, UsA member of Marriott's internal consulting team. The role has a strong focus on cross-organizational business transformation. Accountable for strategic planning of enterprise-wide initiatives with a particular focus across Brand Portfolio Strategy and Digital transformation for Marriott's 30+ Brands.- Strong Strategic Thinking- Change Management - Digital Transformation - Cross-functional organization - China Outbound/Inbound - Ability to forge strong business relationships across all levels of an organization -
Director Of Global StrategyMailman Nov 2017 - Sep 2019Shanghai, China, CnMailman Group is a cutting-edge content strategy and digital marketing company that specializes in sports and tourism. Our mission is to enable global organizations succeed in China. Mailman X, Mailman's tourism marketing group is focused on helping destination-marketing organizations build campaigns; inspiring Chinese travelers to see the world. We offer a suite of services to help build destination-marketing programs in China: -- Research and Insights -- Planning -- Digital Marketing and Content Development -- Partnerships -- Video Production -- Live Streaming -
Senior Manager, Global MarketingBrand Usa Jan 2015 - Oct 2017Washington, Dc, UsDescription of Brand USA: Brand USA is the destination marketing organization for the United States with the mission of increasing incremental international visitation, spend, and market share to fuel the nation's economy and enhance the image of the USA worldwide. Direct focus on consumer marketing/co-op development in charge of creating over $25M of in-kind media from international marketing partners -- Develop coop marketing programs with major travel brands, airlines, tour operators, OTAs, trade and mainstream media of up to $4M+; manage a $30M portfolio;-- Specific market focus: Asia, Australia, Canada and New Zealand -- Integrate all coop marketing campaigns with our consumer brand team to ensure an enhanced and consistent brand message across all channels -
Manager, Business DevelopmentBrand Usa Oct 2012 - Jan 2015Washington, Dc, UsAs a Travel Trade Manager I was directly involved in our international expansion primarily in Asia.-- Hired and on-boarded our first (representation) offices in: China, Hong Kong and Taiwan, India and Australia and New Zealand-- Directly managed our international trade and marketing operations working with external PR vendors and marketing staff to develop global B2B and B2C marketing plans using traditional and digital media. -- Worked with a variety of international markets (China, Japan, South Korea, Hong Kong, Taiwan, India, Australia, New Zealand, South East Asia) -- Implemented all trade activity from external relationships with tour operators, travel agents andairlines -- Assisted in managing the day to day relationships with our embassies, consulate general -- Planed, organized and implemented our first-ever Sales Mission and MegsFam from the China market.
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Marketing CoordinatorBrand Usa Oct 2011 - Sep 2012Washington, Dc, UsJoined Brand USA as a start-up organization; helping to grow and build the business from the ground up as the right hand person to the CMO. -- Worked together with the team directly on our first international consumer marketing campaign launching in three countries: Japan, UK and Canada -- The consumer focus was to invite travelers to Discover American and it's Awesome Possibilities -- Worked together with the Department of Commerce and other travel and tourism stakeholders on Brand USA's business model to meet the $100m cash and in-kind target-- Took on the responsibility to organize and plan Brand USA’s first participation at IPW, the largest international travel show in the United States including: venue sourcing, contracting booth designers, audio/visual, speaker preparation, participant communications, transportation and post event follow-up-- As a part of a start up organization I wore many hats including managing multi-million dollar budgets, event coordination, agency management
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Director, Marketing StrategyVantage Strategy Consulting Mar 2011 - Oct 2011Annapolis, Md, UsWorked directly with our key client, the Mexico Tourism Board, to help re-build and manage their online and social media presence in order to increase inbound visitation primarily from the United States. Developed key relationships with Ogilvy PR in-order to help manage PR for Mexico. Directly managed smaller accounts within Vantage Strategy, such as, Visit Cozumel and Los Cinco Soles -
Account ExecutiveNicholas & Lence Communications Nov 2009 - Mar 2011New York, Ny, UsManaged and developed relationships with Key Clients such as; The Armory Track & Field Center, USA Track and Field, South Coast USA, William Greenberg Desserts, The Russian Tea Room, InterContinental Hotel Times Square, New York Pass and Statue CruisesCreated media attention around clients through outside of the box thinking and media campaigns. Assisted in PR and crisis management for South Coast USA around the Gulf Oil Spill. -
Marketing InternComcast Sportsnet Sep 2008 - Dec 2008As an intern I worked closely with the marketing department specifically focusing on promotions at Washington Redskins games to increase traffic on the Comcast website as well as promote brand awareness as well as a link between the consumers and the company.
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Global Consumer Cultures InternNike Jun 2008 - Aug 2008Beaverton, Or, UsWorked with a small group, in marketing research for Nike's global brand, specifically focusing on Global Futbol as well as Men’s Basketball. As an intern I was also an Intern team leader on project to research lapsed users of Nike Plus – gained insights on product deficiencies and personal life-styles to formulate plans for product improvement and re-launch -
Marketing InternYahoo! Jun 2007 - Aug 2007Sunnyvale, Ca, UsWorked closely with a small Yahoo team to prepare and promote AdWeek in New York City. I Coordinated Ad Week logistics – premiere ad industry event with 60,000 attendees from 40+ nations Worked directly with Ad Week Board, helped plan and manage weekly events: developed communication plans, created mentor site in conjunction with Media Tavern and Microsoft teams and compiled and organized key contacts for all events -
Sales InternMarriott International Jul 2006 - Aug 2006Bethesda, Md, UsI worked in multiple properties: clients contact, convention service, agreement clarification, contacted hotel sales offices as mystery shopper to evaluate customer service standards and assisted with organizing, running and service delivery for 1,000+ person group events
Devon Alexander Skills
Leadership
Social Media
Online Marketing
Digital Strategy
Mobile Marketing
Brand Awareness
Digital Media
Market Research
Digital Marketing
Advertising
Integrated Marketing
Interactive Marketing
Online Advertising
Marketing
Email Marketing
Public Relations
Marketing Strategy
Sports Marketing
Marketing Research
Brand Architecture
Sponsorship
Devon Alexander Education Details
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Georgetown UniversityInternational Business -
EsadeMaster Of Business Administration (Mba)
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Georgetown University Mcdonough School Of BusinessManagement
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Walt Whitman High School
Frequently Asked Questions about Devon Alexander
What company does Devon Alexander work for?
Devon Alexander works for Datafy
What is Devon Alexander's role at the current company?
Devon Alexander's current role is Data Driven Marketing | Client Strategy | Global Partnerships and Co-op Marketing | Partnership Development | Travel and Tourism Strategy.
What is Devon Alexander's email address?
Devon Alexander's email address is de****@****ott.com
What is Devon Alexander's direct phone number?
Devon Alexander's direct phone number is +120253*****
What schools did Devon Alexander attend?
Devon Alexander attended Georgetown University, Esade, Georgetown University Mcdonough School Of Business, Walt Whitman High School.
What skills is Devon Alexander known for?
Devon Alexander has skills like Leadership, Social Media, Online Marketing, Digital Strategy, Mobile Marketing, Brand Awareness, Digital Media, Market Research, Digital Marketing, Advertising, Integrated Marketing, Interactive Marketing.
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